Director, GTM Change Management

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work. Job Summary The Director, Change Management is a key leadership role within GTM Transformation, responsible for shaping the narrative and driving adoption of strategic change across the CRO organization. This role defines the "why" and "what" of change, crafts compelling storylines, and partners with Enablement to embed transformation into the rhythms of Sales, Marketing, and Customer Success. Operating within a global, matrixed environment, the ideal candidate brings a blend of strategic communication, change leadership, and cross‑functional influence. Responsibilities Change Narrative & Strategic Communication Develop and deliver overarching change narratives aligned to GTM strategy and CRO priorities Craft compelling case‑for‑action messaging that resonates across diverse stakeholder groups Translate complex transformation programs into clear, engaging communications for global audiences Role‑Based Impact & Experience Design Create role‑based "day‑in‑the‑life" views to illustrate how change will impact frontline teams Partner with GTM leaders to ensure messaging reflects regional and functional nuances Support the design of future‑state experiences that drive clarity, confidence, and engagement Enablement & Adoption Partnership Collaborate with Enablement to embed change into CRO cadences, training, and communications Ensure frontline teams are equipped with the "how" of change through scalable enablement strategies Track adoption metrics and feedback to continuously improve change delivery Transformation Activation Support Support the launch of new operating models, sales plays, and use cases by aligning messaging and engagement strategies Partner with Program Management and Strategy leads to ensure cohesive delivery across transformation workstreams Facilitate stakeholder engagement through structured communications, forums, and feedback loops Cross‑Functional Collaboration Act as a trusted advisor to GTM leaders, helping shape the tone, timing, and delivery of change communications Align messaging across Sales, Marketing, and Customer Success to ensure consistency and relevance Contribute to executive and board‑level narratives that reflect transformation progress and impact Continuous Improvement & Best Practice Leverage feedback, analytics, and external benchmarks to refine storytelling and change management approaches Maintain a library of reusable assets, frameworks, and playbooks to support future transformation efforts Champion a culture of transparency, inclusion, and enterprise‑first thinking Team & Capability Development Contribute to the build‑out of the GTM Transformation team of the future Coach team members to strengthen strategic thinking, business acumen, and executional discipline Champion a culture of agility, transparency, and enterprise‑first thinking Qualifications Knowledge and Experience Education: Bachelor’s degree in Communications, Organizational Development, Business, or a related field or equivalent experience Experience: 7+ years in change management, strategic communications, or enablement roles, ideally within global, matrixed organizations Industry Exposure: Experience in technology, SaaS, or data centre environments preferred People Management: Solid experience of leading, coaching, and developing a team of change specialists Skills and Attributes Global Perspective: Proven ability to lead change across diverse geographies and cultures, with sensitivity to regional nuances Strategic Communication: Exceptional storytelling skills with the ability to simplify complexity and drive emotional engagement Change Leadership: Demonstrated success in leading change initiatives from design through adoption Collaboration & Influence: Strong stakeholder engagement and relationship‑building skills across all levels Operational Acumen: Understanding of GTM processes and how change impacts Sales, Marketing, and Customer Success Tools & Frameworks: Familiarity with change management methodologies (e.g., Prosci, Kotter), and experience with enablement platforms and communication tools Pay Range United States – Dallas Infomart Office: $155,000 - $233,000 USD / Annual Canada – Toronto Office: $166,000 - $248,000 CAD / Annual Benefits As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. You’ll be able to enhance your experience and bring your whole self to work. Equinix offers an Employee Assistance Program, health, life, disability, voluntary plans, retirement contributions, PTO and paid holidays. Benefits are subject to change and may be subject to specific plan or program terms. EEO Statement Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form. Equinix is an Equal Employment Opportunity and, in the U.S., an affirmative action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. #J-18808-Ljbffr