Commercial AI Digital Transformation Lead

Position Title Commercial AI Digital Transform Lead Position Type Regular – Full Time Requisition ID 39387 About The Role At McCain, we believe in meaningful technology – using digital technology not just for innovation, but to make a difference globally. The Commercial AI Digital Transform Lead will play a pivotal role in an AI‑First Marketing Transformation program, driving AI transformation in a marketing context with hands‑on technology product leadership in a global organization. Partnering with Marketing Director, this role will identify and accelerate adoption of AI tools, embed new ways of working, and enable effectiveness and efficiencies across core marketing activities. Core Activities Include Lead the product management and accelerate adoption of Generative AI tools and capabilities in Marketing by facilitating product deployment with Data, AI and Engineering teams; identify, prioritize, and enable AI opportunities across marketing workflows such as content ideation to asset production, market research, campaign optimization, and reporting. Partner with Global and Regional Marketing and Technology teams to ensure adoption supports brand equity, growth, and innovation goals and that AI tools meet security, compliance, and data and AI governance standards. Support hands‑on testing, piloting, and scaling of AI tools, ensuring smooth onboarding and training for marketing teams. Monitor emerging AI trends, vendor capabilities, and regulatory developments to inform McCain’s marketing AI strategy. What You’ll Be Doing Product Management & Road mapping Define and own the product vision, roadmap, and backlog aligned with AI‑first transformation goals. Prioritize features and capabilities in collaboration with marketing, data & AI engineering, data science, and technology stakeholders. Ensure integration and interoperability across the Martech stack (CDP, CRM, Marketing Automation, AdTech, Analytics, AI tools). Manage stakeholder expectations, communicate product progress, and evangelize Martech capabilities across the enterprise. Provide subject‑matter expertise on Martech trends, best practices, and emerging AI‑driven solutions. Work with technology delivery engines to manage vendors and ensure partners deliver on agreed outcomes. Establish KPIs and success measures for Martech product investments. Continuously assess performance and optimize capabilities for maximum marketing ROI and customer impact. What You’ll Need To Be Successful Proven track record leading AI initiatives in a global or regional capacity. Consulting experience and strong product management fundamentals — an expert in roadmap development, prioritization frameworks, and end‑to‑end product lifecycle management. Practical experience with AI technologies (e.g., ML, predictive analytics, NLP) and a strong understanding of how they apply to marketing use cases. Experience in CPG and/or B2B marketing environments. An enterprise mindset: resilience, thriving in ambiguity, and accountability for outcomes. Strong technical fluency – ability to engage with tech leads, architects, engineers, and data scientists. Exceptional communication, stakeholder management, and change leadership skills. Compensation Package $102,700.00 – $137,000.00 CAD annually + Bonus Eligibility. The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. Benefits At McCain, we’re on a mission to create a winning culture that puts employee safety and well‑being at the heart of what we do, every day. Employees are eligible for health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well‑being programs include vacation and holidays, company‑supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process. EEO Statement McCain Foods is an equal‑opportunity employer. As a global family‑owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability or any other protected characteristic under applicable law. Accessibility Statement McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), let us know, and we will work with you to find appropriate solutions. Privacy Statement Your privacy is important to us. By submitting personal data or information to us, you agree that this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. You can understand how your personal information is being handled here. Job Family Information Technology Locations Toronto, Ontario, Canada; Florenceville‑Bristol, New Brunswick, Canada Company McCain Foods (Canada) #J-18808-Ljbffr