Senior Manager, Brand Identity

Senior Manager, Brand Identity – RBC Join to apply for the Senior Manager, Brand Identity role at RBC . What is the opportunity? As Senior Manager, Brand Identity you will support the development and execution of RBC’s brand visual identity while ensuring consistent brand messaging and application across all company channels, adhering to established brand guidelines and standards. You will act as a guardian of the brand’s identity to maintain its integrity and reputation across internal and external communications, architecting the identity to serve as a strategic driver of value and evolving in pace with the strategy. Responsibilities Support the development and implementation of comprehensive brand guidelines aligned with overall business goals, including brand positioning, messaging, and differentiation. Collaborate with internal teams and external agencies on brand initiatives, including activations, integrated and omni‑channel advertising campaigns, sponsorships and events. Recommend, track and report on brand budgets. Develop and maintain detailed brand guidelines, ensuring all marketing materials, communications, and employee interactions adhere to established brand standards. Actively monitor brand assets and usage across all communication channels, identifying and addressing any inconsistencies or deviations. Train internal teams on brand guidelines, values and messaging to foster understanding and commitment. Review key brand identity metrics to assess brand health and identify improvement opportunities; socialize findings and collaborate with stakeholders on action plans. Work closely with marketing, design, product development and other enterprise departments to ensure alignment with brand strategy and governance. Monitor competitor branding activities to identify differentiation opportunities. Proactively manage brand perception through crisis communication, stakeholder engagement and reputation monitoring. Qualifications Deep understanding of brand management principles, including positioning, messaging and identity development. Brand architecture knowledge – managing sub‑brands, co‑branding or product lines. Experience in motion and digital – awareness of how identity comes to life in video and UX. Excellent communication skills; ability to articulate brand vision and guidelines to stakeholders. Analytical skills – data‑driven approach to evaluating brand performance. Leadership and influence – champion brand identity and gain cross‑functional buy‑in. Attention to detail – meticulous focus on maintenance of brand consistency. Strong experience in visual and UX design, including proficiency in Adobe Creative Suite, Figma or similar platforms. Benefits A comprehensive Total Rewards Program, including bonuses, flexible benefits and competitive compensation. Approachable and caring leaders who support development through coaching and opportunities. Dynamic, collaborative, progressive, high‑performing team prioritizing employee well‑being and work‑life balance. Opportunities to do challenging work. Additional Information Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TorontoCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: HUMAN RESOURCES & BMCCJob Type: RegularPay Type: SalariedPosted Date: Application Deadline: Inclusion and Equal Opportunity Employment: At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where employees feel supported to perform at their best, collaborate, innovate and grow professionally helps bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs that foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community: Stay in-the‑know about career opportunities at RBC. Sign up for customized info on our latest jobs, career tips and events that matter to you. #J-18808-Ljbffr