Product Marketing Specialist

1 week ago


Mississauga, Canada Pivotal Integrated HR Solutions Full time

Our partnered client is currently seeking a Marketing Specialist. This is an integral hire as this role will build marketing campaigns to assure schedules are met for new product launches.


As the Marketing Specialist, you will work closely with your executives to understand the Marketing business needs for the parent and subsidiary company. Collaborating with third party vendors to assure delivery of products focused around social media channel strategies designed to grow the online community, increase channel follower base, and overall positive engagement.

We require an individual who possesses a high degree of maturity and professionalism, in addition too strong written and oral skills, project coordination skills, and a keen eye for detail.


Responsibilities:

Develop market plan and schedule for new product launches

Understanding of inventory levels, sales and trending reports, peaks and low points within product lifecycle to build marketing plans for specific product lines

Developing relationships with third party vendors and suppliers

Review KPI’s & reports regarding performance of products and content

Develop and manage the marketing calendar

Oversee content creation by third party content team

Develop email marketing campaigns

Collaboration with external influencers promoting products

Developing promotional campaigns for low performing products


Requirements:

3+ years of marketing experience ideally within the retail or CPG industry

Proven experience with developing marketing plans for product launches

Ability to work hands on in developing process and best practises

Creative and strategic thinker with experience executing content creation, storytelling, media planning and social/digital

Strong understanding of consumers and media consumption habits along with target audiences/consumer profiling and devising strategies that engage, inform and drive the business

Exceptional time management, budgeting and organizational skills

Collaborative and networking skills

An individual who is an energizer and an excellent team player

Equal parts analytical and creative

Excellent written and verbal communication skills

This role is an on-site opportunity



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