Director, Performance Analytics

This is a remote role, required to work in EST hours. Who We Are Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem‑solving, and technological know‑how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. With a team of 300 professionals across global locations, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, MetLife, Elevance, Flex and CERN. Who We're Looking For Marketbridge is seeking a Director, Performance Analytics to shape how marketing performance is defined, measured, and optimized across integrated, multi‑channel B2B marketing programs. This role is ideal for a strategic leader who thrives on translating complex business objectives into clear KPIs and actionable insights. As a critical bridge between Demand Strategy, Media, Marketing Data Strategy, and Client teams, you will establish performance reporting standards, guide optimization strategies, and ensure consistent reporting narratives. You’ll work with clients to understand their campaign goals and reporting needs, partnering with our Marketing Data Strategy team to co‑develop measurement frameworks, validate tracking assumptions, and ensure accurate and timely performance reporting. This role requires analytical rigor and strong communication skills to turn data into clear narratives that influence decision‑making. We’re looking for a leader with a growth mindset; curious, adaptable, and eager to push the boundaries of how marketing performance is defined and optimized. You should understand best practices of measurement and analytics and how emerging technologies, particularly AI, are reshaping the landscape. You see AI as both a powerful tool to accelerate insights and a market‑shaping force. Key Responsibilities Partner with Demand Strategy and Marketing Data Strategy teams to co‑develop measurement frameworks aligned to campaign and business objectives. Establish and maintain KPI definitions, performance benchmarks, and baselines. Collaborate with technical teams and subject‑matter experts of key marketing channels to validate tracking assumptions, data availability, and infrastructure requirements before campaign launch. Partner with clients to ensure clarity around reporting needs, strategic priorities, and data availability. Inform campaign planning by shaping tracking requirements and UTM/naming strategies. Lead interpretation of campaign performance data, identifying patterns, trends, and insights to guide optimization. Develop and deliver compelling performance narratives, including executive summaries and recommendations. Partner with Demand Strategy and Media teams to influence tactics based on performance insights. Represent the voice of Performance Analytics in client conversations, campaign planning, and retrospectives. Manage team assignments by aligning Performance Analytics talent to project and client needs. Collaborate with Marketing Data Strategy on development of dashboards and reporting structures to ensure alignment with use cases. Qualifications 8+ years of experience in marketing strategy, analytics, or performance measurement, ideally within an agency or B2B environment. Proven expertise in multi‑channel marketing performance management (demand generation, ABM, paid media, etc.). Strong knowledge of measurement frameworks, KPI development, and campaign optimization. P familiarity with common KPIs used to measure marketing channels such as paid search, paid social, display/retargeting, website, etc. Experience reviewing reports and/or extracting and assessing data from platforms such as Google Analytics, Google Ads, LinkedIn Campaign Manager, 6Sense, Demandbase, HubSpot, Marketo, and Salesforce is a plus. Working knowledge of Excel, Python, and SQL an asset. Experience partnering with technical teams on data validation, tracking, and reporting infrastructure. Skilled at interpreting data, identifying insights, and translating them into strategic recommendations. Exceptional communication skills, with the ability to craft compelling narratives for senior executives. Experience managing teams, balancing project assignments, and fostering talent development. Comfort working cross‑functionally with strategy, media, data, and client service teams. Our Culture Marketbridge supports Fortune 50 companies and top global brands in redefining how they go to market. We celebrate curiosity, reward bold thinking, and empower you to take the lead in shaping innovative strategies. From day one, you’ll gain hands‑on experience, learn from supportive mentors, and engage in ongoing professional development through targeted training, skill‑building workshops, and leadership guidance. Our inclusive environment values each individual’s voice, fostering genuine connections and a sense of belonging. Benefits & Perks Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Closed from Christmas to New Year’s so you can unplug. Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long‑term disability, and AD&D coverage for extra peace of mind. Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career. Tech & Perks – Company‑provided laptop & accessories, monthly Wi‑Fi & cell stipend, and exclusive discounts through Perkopolis. Note: This position requires candidates to be eligible to work in the United States, Canada, or the UK without visa sponsorship. Marketbridge is an Equal Opportunity Employer. We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is $100,000 – $135,000 CAD. #J-18808-Ljbffr