Director, Consumer Sales and Solutions

Director, Consumer Sales and Solutions - Ottawa OR Mississauga

Our Mission:

Ontario Medical Supply is a Leading Distributor of medical equipment, supplies, and services for healthcare organizations and home healthcare clients across Ontario. Specializing in long term care, assisted living, retirement and home health care. Ontario Medical Supply is partnered for success with Royal Drugs. Royal Drugs is a healthcare company providing specialty pharmacy, infusion therapy, and retail pharmacy services. Together, we work towards supporting optimal health outcomes and better quality of life. Come Join Our Team

Purpose:

The Director, Consumer Sales and Solutions is responsible for the strategy, growth, operational performance, and revenue results of Ontario Medical Supply’s consumer-facing business. The role brings together Retail, Mobility Sales, and Customer Conversion and Retention under a unified leadership structure to creating a coordinated and effective customer experience. In this role, you will develop and execute strategies that grow consumer revenue, improve retail store performance, expand mobility sales, increase rental-to-purchase conversions, strengthen customer retention, and generate incremental revenue through accessories and complementary products. By connecting these functions, the Director will ensure OMS supports customers throughout their journey, from an initial purchase or rental through to their evolving healthcare, mobility, and independent-living needs. You will establish the vision, priorities, performance expectations, and commercial strategies for the business. The role will use customer, market, operational, and financial insights to identify growth opportunities, improve performance, and build a scalable and sustainable consumer sales model.

Position: Director, Consumer Sales and Solutions Location: Ontario Medical Supply. – Ottawa (1100 Algoma Road, Ottawa, ON K1B 0A3) or Mississauga (2785SkymarkAve, Mississauga, ON L4W 4Y3), No. of Positions: 1 ATR:#5195 Type: Full Time, Permanent Salary: $120,000-$125,000 This job posting is for an existing vacancy

Job Responsibilities:

• Develop and execute a comprehensive consumer sales and growth strategy across Retail, Mobility, and Customer Conversion and Retention.
• Establish annual business plans, revenue targets, operating priorities, and performance measures aligned with corporate objectives.
• Identify and pursue opportunities to grow market share, expand the customer base, increase customer lifetime value, and strengthen OMS’s position in the consumer healthcare and mobility market.
• Develop strategies to increase sales across physical retail locations, mobility channels, customer conversion activities, and other consumer touchpoints.
• Evaluate new products, services, sales channels, partnerships, and customer programs that support profitable growth.
• Translate strategic priorities into clear objectives and execution plans for each area of the Consumer Sales and Solutions business.
• Ensure the consumer growth strategy evolves in response to changing customer needs, market conditions, funding programs, competitive activity, and industry trends.
• Be accountable for the revenue, profitability, and overall financial performance of the Consumer Sales and Solutions business.
• Establish and manage sales, margin, expense, and profitability targets across Retail, Mobility, and Customer Conversion and Retention.
• Monitor financial and operational results, identify performance gaps, and implement corrective actions or growth initiatives as required.
• Develop forecasting and reporting processes that provide visibility into sales performance, conversion activity, customer retention, attachment sales, and profitability.
• Partner with Finance and other internal stakeholders in the development of annual budgets, forecasts, business cases, and investment priorities.
• Evaluate performance by location, channel, product category, customer segment, and sales team to identify opportunities for improvement.
• Ensure promotional, pricing, and growth initiatives are commercially sound and deliver measurable results.
• Provide strategic and operational leadership for OMS’s retail store network, with accountability for overall store performance, consistency, customer experience, and profitability.
• Establish performance standards and key performance indicators for retail locations, including revenue, margin, conversion, average transaction value, attachment sales, customer satisfaction, and operating efficiency.
• Hold Retail Store Managers accountable for the effective day-to-day operation of their respective locations.
• Review store performance regularly and work with Store Managers to develop and implement location‑specific improvement plans.
• Identify