CX CRM Strategy Consultant
2 days ago
Winnipeg, Manitoba, Canada
VML Canada (English)
Full-time
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Shape customer experiences through digital planning, CRM knowledge, research, and innovation at VML Canada’s hybrid CX team. This is a one-year contract.
As a CX / CRM Strategist, you will help solve brand and business problems for Canadian and American clients. Reporting to the CSO, you will work with a CX Strategy Director across multiple brands. The work combines customer empathy, marketing fundamentals, user experience, and brand ecosystem knowledge. Your contributions will support connected experiences through insight, collaboration, presentations, documentation, and measurement.
Key Responsibilities:
Review data and analyze competition across categories and customers Run surveys and interview stakeholders or audience members Translate insights into valuable opportunities and impact Present findings and prepare reviews and documentation Evaluate previous launches to improve future output Requirements:
Three to five years in strategic digital, UX, product, CX, service design, or CRM roles Knowledge of personas and brand positioning fundamentals Understanding of user experience and brand ecosystem components Knowledge of AI, CRM, CMS, or membership ecosystems Readiness to discuss a client problem through a mock exercise Bring customer research, digital experience planning, CRM knowledge, and collaborative strategy to VML Canada’s client brands.
Review data and analyze competition across categories and customers Run surveys and interview stakeholders or audience members Translate insights into valuable opportunities and impact Present findings and prepare reviews and documentation Evaluate previous launches to improve future output Requirements:
Three to five years in strategic digital, UX, product, CX, service design, or CRM roles Knowledge of personas and brand positioning fundamentals Understanding of user experience and brand ecosystem components Knowledge of AI, CRM, CMS, or membership ecosystems Readiness to discuss a client problem through a mock exercise Bring customer research, digital experience planning, CRM knowledge, and collaborative strategy to VML Canada’s client brands.