B2B Events Marketing Manager
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Own Fellow's events program across Canada or remotely within Canada, using event strategy, AI tools, and pipeline measurement. Travel to North American conferences is required.
As Fellow's first Events Marketing Manager, you will build the program from the ground up. You will manage conferences, webinars, dinners, and roundtables while partnering with sales, product marketing, lifecycle, content, and design. The work focuses on turning events into measurable pipeline.
Key Responsibilities:
- Own the annual calendar across conferences, webinars, and dinners
- Score events using attendees, target accounts, costs, and expected pipeline
- Manage sponsorships, booths, vendors, shipping, travel, and teardown
- Produce webinars, panels, executive dinners, and roundtables
- Track registrations, meetings, pipeline, revenue, and event ROI
Requirements:
- Three to six years in events, field marketing, or demand generation
- Experience planning and running in-person or virtual events
- Current use of AI tools for research, copy, lists, and follow-up
- Comfort with HubSpot, marketing automation, and webinar platforms
- Strong writing skills for promotions, invitations, and recaps
Bring event ownership, AI fluency, and ROI discipline to Fellow's conferences, webinars, dinners, and pipeline programs.
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