Senior Performance Marketing Specialist
1 hour ago
Winnipeg, Manitoba, Canada
Valnet Inc.
Full-time
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Drive paid acquisition growth onsite in Montreal with Meta Ads and full-funnel campaign expertise. Valnet needs a hands-on specialist focused on qualified leads.
As a Senior Performance Marketing Specialist, you will manage campaigns across Valnet’s Auto or Gaming portfolio. The work includes audience targeting, landing pages, lead generation, conversion optimization, and campaign analysis. You will also develop Travel portfolio campaigns for travel insurance and related products.
Key Responsibilities:
Manage and optimize paid acquisition campaigns across Meta Ads Own traffic acquisition, targeting, landing pages, and conversions Develop Travel portfolio lead generation campaigns Monitor budgets, cost per lead, and return on ad spend Test copy, creative, bidding, targeting, and landing pages Requirements:
Four-plus years of hands-on performance marketing experience Experience independently managing the full marketing funnel Hands-on Meta Ads and ChatGPT experience Understanding of conversion rates, acquisition cost, and return on ad spend Experience with GA4, Looker Studio, and spreadsheets Bring analytical ownership, conversion tracking, and paid acquisition expertise to Valnet’s Montreal performance marketing team.
Manage and optimize paid acquisition campaigns across Meta Ads Own traffic acquisition, targeting, landing pages, and conversions Develop Travel portfolio lead generation campaigns Monitor budgets, cost per lead, and return on ad spend Test copy, creative, bidding, targeting, and landing pages Requirements:
Four-plus years of hands-on performance marketing experience Experience independently managing the full marketing funnel Hands-on Meta Ads and ChatGPT experience Understanding of conversion rates, acquisition cost, and return on ad spend Experience with GA4, Looker Studio, and spreadsheets Bring analytical ownership, conversion tracking, and paid acquisition expertise to Valnet’s Montreal performance marketing team.