Marketing Analytics Lead: Insights

4 hours ago

Calgary, Alberta, Canada Critical Mass Full-time

Critical Mass seeks a Data Analytics Lead to drive analytics content, measurement frameworks, and actionable insights for marketing initiatives. You will guide and mentor analysts, shape methodologies, and ensure deliverables align with client goals.

The role emphasizes collaborating with cross-functional teams, managing data flows, and advancing analytics maturity across marketing programs. A strong leadership presence and client communication are essential.