Senior Marketing Channel Strategy Manager
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Lead digital campaign strategy and operations in Toronto, using project management and channel optimization across Scotia’s marketing ecosystem. This senior role supports Growth Marketing Channel Centres of Excellence through campaign execution, workflow design, and testing across Commerce, Media Channels, Mobile App, Push/SMS, Scotia Online, ABMs, and new channels.
As Senior Manager, you will mobilize cross-functional teams spanning Engineering, Digital Product, Digital Design, QA, business partners, core project teams, and scrum teams. You will oversee end-to-end campaign processes, channel standards, production delivery, risk controls, and operational improvements. The role supervises one to four direct reports and reports to the Director, Marketing Channel Strategy & Operations.
Key Responsibilities:
- Design and optimize end-to-end digital campaign delivery processes
- Govern channel strategy standards, style guides, and fragment requirements
- Manage campaign incidents, root causes, remediation, and risk controls
- Lead workbacks, digital journey planning, and campaign experimentation
- Translate marketing needs into technical delivery requirements
Requirements:
- University degree in Business Administration, Marketing, or similar
- In-depth project management training or certification
- Experience managing technical delivery projects and budgets
- Risk management and crisis management experience
- Strong analytical, writing, interpersonal, and detail-oriented skills
Apply senior marketing channel strategy, project management, experimentation, and technical delivery expertise to Scotia’s digital campaigns.
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