Content Manager for Reverse Mortgage at EQ
5 hours ago
Toronto, Ontario, Canada
EQ Bank
Full-time
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Drive content strategy as the Content Manager for Reverse Mortgages at EQ. Your expertise will expand audience engagement and enhance our reverse mortgage offerings with innovative content.
In this hybrid role, you will lead the creation and management of high-quality content to support our reverse mortgage business targeting homeowners, brokers, and families. You will transform complex information into audience-specific messages that foster confidence, reassurance, and understanding. Your contributions will be vital in guiding prospects through their decision-making journey from awareness to advocacy.
Key Responsibilities
• Build and execute a comprehensive content plan
• Translate complex product topics for diverse audiences
• Create and manage a content calendar for all platforms
• Develop materials that support both brokers and direct consumers
• Analyze content effectiveness and audience engagement
Requirements:
• Proven experience in content management or related field
• Strong editing and writing skills for various formats
• Familiarity with mortgage products preferred
• Strategic thinker with an innovative mindset
• Ability to collaborate across teams Utilize your content expertise to significantly enhance EQ Bank's reverse mortgage business.
Key Responsibilities
• Build and execute a comprehensive content plan
• Translate complex product topics for diverse audiences
• Create and manage a content calendar for all platforms
• Develop materials that support both brokers and direct consumers
• Analyze content effectiveness and audience engagement
Requirements:
• Proven experience in content management or related field
• Strong editing and writing skills for various formats
• Familiarity with mortgage products preferred
• Strategic thinker with an innovative mindset
• Ability to collaborate across teams Utilize your content expertise to significantly enhance EQ Bank's reverse mortgage business.