Paid Social Marketing Manager
7 hours ago
Winnipeg, Manitoba, Canada
Kinvie
Full-time
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Drive paid social growth for EQ Bank in Toronto through Meta, Reddit, TikTok, Pinterest, and data-driven campaign optimization.
The Manager, Paid Social, is a subject matter expert on EQ’s Performance Marketing team. You will manage full-funnel campaigns for Everyday Banking products, including Deposits, Credit Cards, and Lending. The role supports acquisition targets through analytics, testing, and stakeholder recommendations.
Key Responsibilities:
Create and optimize paid social marketing strategies Manage campaigns across Meta, Reddit, TikTok, and Pinterest Analyze segments, messaging, and business performance data Build reports using GA4 and Google Data Studio Present campaign findings and performance recommendations Requirements:
Related post-secondary degree or diploma Credit Card or Everyday Banking acquisition experience Three to five years in Paid Social Hands-on experience with Meta, Reddit, and TikTok Strong Excel and reporting automation skills Bring paid social expertise, analytical thinking, and campaign testing skills to EQ Bank’s Performance Marketing team in Toronto.
Create and optimize paid social marketing strategies Manage campaigns across Meta, Reddit, TikTok, and Pinterest Analyze segments, messaging, and business performance data Build reports using GA4 and Google Data Studio Present campaign findings and performance recommendations Requirements:
Related post-secondary degree or diploma Credit Card or Everyday Banking acquisition experience Three to five years in Paid Social Hands-on experience with Meta, Reddit, and TikTok Strong Excel and reporting automation skills Bring paid social expertise, analytical thinking, and campaign testing skills to EQ Bank’s Performance Marketing team in Toronto.