Campaign Manager for Publicis Canada

11 hours ago

Toronto, Ontario, Canada Publicis Groupe Full-time
Become a key player at Publicis Canada as a Campaign Manager, specializing in Marketo for high-volume campaigns. Drive success through technical asset creation and strategic execution. As a Campaign Manager for a large-scale business, you will be a crucial part of our marketing team. Your expertise in Marketo will facilitate end-to-end campaign management. You will execute engagement programs, utilize advanced segmentation, and conduct A/B testing to optimize client engagement.

Key Responsibilities
• Build and execute Marketo Engagement and Email Programs
• Manage Smart Lists based on B2B criteria
• Create responsive landing pages and forms in Marketo
• Conduct thorough testing using Litmus for device compatibility
• Pull and format standard email performance reports

Requirements:
• 3+ years of hands-on Marketo experience
• Marketo Certified Expert (MCE) required
• Basic HTML/CSS knowledge for troubleshooting
• Strong detail-oriented focus on quality assurance
• Familiarity with B2B marketing strategies Shape impactful campaigns at Publicis Canada, leveraging your Marketo expertise and creativity.