Head of Sales

2 hours ago
canada ca Maximum Stores Full-time

We’re looking for a strategic leader to drive our growth

Head of Sales (Amazon) | E-commerce | Remote

Maximum Stores is a Canadian sports and outdoor brand. We develop and scale our own technical apparel and outdoor product lines across North America and Europe, selling through Amazon (US & EU), Shopify, Etsy, and Walmart.

Our mission is to deliver high-quality products with efficient operations and genuine customer care.

You will take strategic ownership of all commercial streams, ensure seamless cross-functional alignment across sales units, and drive the business toward its key financial targets.

Key Responsibilities:

  • Develop and execute sales scaling strategies across North American and European markets.
  • Deliver consolidated sales plans while maintaining target profitability levels.
  • Manage pricing strategies, promo calendars, and new product launches without eroding margins.
  • Ensure synchronized, frictionless teamwork across all sales sub-units (listing optimization, PPC, promo campaigns, and external traffic).
  • Work in tight alignment with the Operations team (Supply Chain & Inventory Management) within S&OP cycles to eliminate stockouts during major promotions.
  • Align commercial objectives and timelines with other company departments.
  • Oversee advertising performance metrics (ACoS, TACoS, RoAS) and strike an optimal balance between organic reach and paid traffic.
  • Continuously improve listing conversion rates (CR), review ratings, and catalog visibility.
  • Monitor marketplace fees, FBA storage/fulfillment costs, and optimize associated sales expenses.
  • Lead, mentor, and expand the sales department: manage hiring, onboarding, goal setting, and team motivation.
  • Implement transparent KPIs and regularly track individual and unit-level performance.
  • Develop, refine, and maintain departmental Standard Operating Procedures (SOPs).

Qualifications:

  • 3+ years of leadership experience as Head of Sales, Sales Lead, or Commercial Manager in product-based e-commerce, with deep expertise in Amazon (US / EU).
  • Financial Acumen: Hands-on understanding of Contribution Margin, Gross Margin, and Net Profit, with the ability to manage commercial performance through the lens of a P&L.
  • Deep Amazon Expertise: Comprehensive grasp of Amazon search/ranking algorithms, PPC/DSP advertising optimization, and Seller Central reporting.
  • Analytical Toolkit: Advanced Google Sheets/Excel modeling skills, along with practical experience using BI platforms and ERP systems.
  • Proven Leadership: Demonstrated track record of building, managing, and inspiring high-performing commercial teams.
  • Language Skills: Professional working English (Upper-Intermediate / B2+ or higher) and fluency in Ukrainian.
  • Core Strengths: Strategic vision, structured mindset, profit-first orientation, and personal ownership of business-critical numbers.

Benefits:

  • Regular compensation paid twice a month, with protection against currency fluctuations.
  • Competitive base salary + transparent performance bonuses tied to KPI delivery.
  • Paid vacation and sick leave.
  • High-impact challenges, direct influence on strategic business decisions, and room to scale with an expanding international brand.

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