Associate Director Programmatic Strategy
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Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to drive B2B growth.
As Associate Director, Programmatic Strategy & Activation, you will expand Directive Consulting’s programmatic services and guide departmental vision. The position requires programmatic leadership, people management, campaign optimization, and cross-functional collaboration. You will support B2B and SaaS clients while developing strategies that align with business objectives and client KPIs.
Key Responsibilities:
- Develop and execute comprehensive programmatic advertising strategies
- Align programmatic initiatives with cross-functional business objectives
- Define KPIs and analyze campaign performance regularly
- Manage programmatic partners, vendors, and platforms
- Share industry insights as an internal thought leader
Requirements:
- Seven or more years in programmatic roles
- Two or more years managing, coaching, and motivating people
- Experience growing B2B or SaaS clients with $50,000 monthly budgets
- Hands-on DSP campaign building and optimization expertise
- Experience with TTD, Nexxen, DV360, and ABM preferred
Apply programmatic leadership, DSP optimization, and analytical expertise to expand Directive Consulting’s B2B marketing capabilities.
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