Manager Growth Marketing
5 hours ago
Winnipeg, Manitoba, Canada
Rogers Communications, Inc.
Full-time
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Rogers Wireless is seeking collaborative, digital-first team members committed to keeping Canadians connected. As Canada's market leader, Rogers Wireless offers a range of specialized plans, products, and services through its three wireless brands: Rogers, Fido, and chatr. We are proudly paving the way for the future of wireless innovation on the country's largest and most reliable 5G network.Come build a rewarding career at Rogers and be a driving force behind our success story
Who we’re looking for
We are looking for a Marketing Manager, Insourcing (Level 6) to join the Wireless Acquisition team and help deliver acquisition offers and campaigns across Rogers Consumer and RPP. This role will combine performance management, offer execution, campaign operations, quality assurance, channel readiness, and cross-functional coordination to support recurring plans as well as incremental launches and gap-close activity.
The ideal candidate is a highly organized, analytical, and execution-focused marketer who can manage multiple time-sensitive workstreams with strong attention to detail. They are comfortable translating performance insights into action, coordinating across Marketing, Pricing, Brand, CRM, Digital, Finance, and channel partners, and maintaining disciplined governance from intake through launch and post-launch measurement.
What you’ll do:
Manage offer tracking and measurement, maintain action logs, and proactively escape offer performance gaps, delivery risks, and required interventions
Lead campaign intake and setup activities, including campaign information forms, scope consolidation, audience and version requirements, timelines, approvals, and launch-readiness checklists
Coordinate brand briefs and execution requirements for email, SMS, MMS, push, and other customer communications across planned and incremental campaigns
Own end-to-end QA and testing of CRM diagrams, proofs, copy, offers, counts, regional and line-count versions, links, timing, and deployment readiness
Prepare and coordinate channel-readiness materials, including Offer Central updates, eblasts, channel grids, pricing-chart validations, GTMex inputs, and launch communications
Support quarterly campaign planning and delivery, ensuring dependencies are identified early and work is completed with appropriate quality, speed, and governance
Manage incremental launches, RPP communication expansion, and urgent gap-close asks without compromising committed campaign deliverables
Partner closely with Marketing, Brand, CRM, Digital, Pricing, Finance, Analytics, Sales, and channel teams to resolve issues and deliver cohesive customer and business outcomes
Identify opportunities to simplify workflows, standardize documentation, strengthen controls, and improve campaign execution efficiency
What you have:
5+ years of experience in marketing, campaign management, business operations, product marketing, or a related role
Strong understanding of offers, pricing, channels, customer communications, and performance levers; telecommunications experience is
an asset
Demonstrated experience managing integrated campaigns from intake and briefing through QA, launch, and post-launch measurement
Strong analytical and financial acumen, with the ability to interpret performance data, size opportunities, and recommend actions
Exceptional attention to detail and a disciplined approach to quality assurance, documentation, approvals, and execution governance
Excellent program and project management skills, with the ability to prioritize recurring deliverables, quarterly peaks, and urgent incremental requests
Proven ability to work effectively across multiple functions, influence without direct authority, and drive alignment under tight timelines
Strong written and verbal communication skills, including the ability to create concise channel communications and executive-ready performance stories
A proactive, accountable working style with sound judgment, comfort navigating ambiguity, and a focus on continuous improvement
Proficiency in Microsoft Excel and PowerPoint; experience with reporting, CRM, campaign workflow, or analytics tools is an asset
Undergraduate degree in Business, Marketing, Commerce, or a related field, or equivalent professional experience
A commitment to Diversity, Equity, Inclusion, Belonging, and Accessibility, helping create an environment where everyone feels welcomed, valued, and supported.
What’s in it for you?
We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discount
Rogers Wireless is seeking collaborative, digital-first team members committed to keeping Canadians connected. As Canada's market leader, Rogers Wireless offers a range of specialized plans, products, and services through its three wireless brands: Rogers, Fido, and chatr. We are proudly paving the way for the future of wireless innovation on the country's largest and most reliable 5G network.Come build a rewarding career at Rogers and be a driving force behind our success story
Who we’re looking for
We are looking for a Marketing Manager, Insourcing (Level 6) to join the Wireless Acquisition team and help deliver acquisition offers and campaigns across Rogers Consumer and RPP. This role will combine performance management, offer execution, campaign operations, quality assurance, channel readiness, and cross-functional coordination to support recurring plans as well as incremental launches and gap-close activity.
The ideal candidate is a highly organized, analytical, and execution-focused marketer who can manage multiple time-sensitive workstreams with strong attention to detail. They are comfortable translating performance insights into action, coordinating across Marketing, Pricing, Brand, CRM, Digital, Finance, and channel partners, and maintaining disciplined governance from intake through launch and post-launch measurement.
What you’ll do:
Manage offer tracking and measurement, maintain action logs, and proactively escape offer performance gaps, delivery risks, and required interventions
Lead campaign intake and setup activities, including campaign information forms, scope consolidation, audience and version requirements, timelines, approvals, and launch-readiness checklists
Coordinate brand briefs and execution requirements for email, SMS, MMS, push, and other customer communications across planned and incremental campaigns
Own end-to-end QA and testing of CRM diagrams, proofs, copy, offers, counts, regional and line-count versions, links, timing, and deployment readiness
Prepare and coordinate channel-readiness materials, including Offer Central updates, eblasts, channel grids, pricing-chart validations, GTMex inputs, and launch communications
Support quarterly campaign planning and delivery, ensuring dependencies are identified early and work is completed with appropriate quality, speed, and governance
Manage incremental launches, RPP communication expansion, and urgent gap-close asks without compromising committed campaign deliverables
Partner closely with Marketing, Brand, CRM, Digital, Pricing, Finance, Analytics, Sales, and channel teams to resolve issues and deliver cohesive customer and business outcomes
Identify opportunities to simplify workflows, standardize documentation, strengthen controls, and improve campaign execution efficiency
What you have:
5+ years of experience in marketing, campaign management, business operations, product marketing, or a related role
Strong understanding of offers, pricing, channels, customer communications, and performance levers; telecommunications experience is
an asset
Demonstrated experience managing integrated campaigns from intake and briefing through QA, launch, and post-launch measurement
Strong analytical and financial acumen, with the ability to interpret performance data, size opportunities, and recommend actions
Exceptional attention to detail and a disciplined approach to quality assurance, documentation, approvals, and execution governance
Excellent program and project management skills, with the ability to prioritize recurring deliverables, quarterly peaks, and urgent incremental requests
Proven ability to work effectively across multiple functions, influence without direct authority, and drive alignment under tight timelines
Strong written and verbal communication skills, including the ability to create concise channel communications and executive-ready performance stories
A proactive, accountable working style with sound judgment, comfort navigating ambiguity, and a focus on continuous improvement
Proficiency in Microsoft Excel and PowerPoint; experience with reporting, CRM, campaign workflow, or analytics tools is an asset
Undergraduate degree in Business, Marketing, Commerce, or a related field, or equivalent professional experience
A commitment to Diversity, Equity, Inclusion, Belonging, and Accessibility, helping create an environment where everyone feels welcomed, valued, and supported.
What’s in it for you?
We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discount