Senior PLG Product Manager Activation
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Lead PLG funnel performance as a Senior Product Manager, using activation, retention, and A/B testing expertise in Toronto or San Francisco.
This Senior Product Manager, Growth role focuses on the customer’s first 30 days. You will guide signup, onboarding, activation, retention, and freemium-to-paid conversion. Success requires measurable growth experience, strong funnel ownership, and collaboration across Engineering, Design, and Growth Marketing.
Key Responsibilities:
- Manage signup, onboarding, activation, and paid conversion
- Identify funnel drop-offs and improve conversion rates
- Run A/B tests and structured funnel experiments
- Optimize experiences for distinct customer segments
- Apply AI to personalize customer onboarding
Requirements:
- 8+ years in Product Management
- 4–5+ years in Growth Product
- Proven complex multi-product onboarding ownership
- Strong PLG and freemium-to-paid conversion experience
- Startup experience driving measurable growth
Use PLG strategy, activation knowledge, and rigorous experimentation to strengthen onboarding and customer conversion outcomes.
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