Manager, Financial Planning

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At Travel Alberta, we are redefining what it means to be a tourism and economic development leader in Canada. As the provincial destination management organization, we’ve embraced an ambitious goal: doubling Alberta’s tourism sector to $25 billion in annual visitor spending by 2035. This bold vision reflects our commitment to transforming Alberta into a premier destination for both visitors and investors, driving sustainable economic growth while creating unforgettable itineraries and experiences that showcase our breathtaking landscapes, vibrant cities, and rich cultural heritage.

Position Summary

Reporting to the Director of Finance, our Manager, Financial Planning & Analysis leads Travel Alberta’s financial planning and analysis function, including budgeting, forecasting, financial modelling, and financial insight generation. This position is responsible for delivering accurate forecasts, developing robust financial models, and providing meaningful analysis to support strategic decision-making and organizational performance.

Our manager oversees the annual budget cycle, rolling forecasts, and long‑range financial planning, ensuring alignment with organizational goals and enhancing the accuracy, efficiency, and effectiveness of financial planning. By analysing financial trends, performance metrics, and emerging business needs, the Manager provides clear, actionable insights that inform executive decisions and support the achievement of key business objectives.

As a visible and forward‑facing member of the organization, the Manager builds strong relationships with senior leaders and internal stakeholders, providing financial guidance and strategic insights that inform business decisions. This role leads budget review and financial planning discussions, translating complex financial information into clear, compelling narratives that connect financial performance to organizational priorities, risks, and opportunities.

In partnership with internal stakeholders, our manager champions process improvement initiatives, applies strong accounting and financial management knowledge to strengthen financial practices, and ensures the organization’s financial planning supports its long‑term strategic direction. The Manager fosters a culture of financial accountability and transparency, empowering stakeholders to understand financial performance, evaluate options, and make informed decisions.

Leadership and Collaboration

Our Manager, Financial Planning & Analysis demonstrates strong people leadership by fostering a high‑performance culture built on trust, accountability, and collaboration. This role builds strong relationships across the Finance team and with internal business partners, creating an environment where team members are empowered to grow, take initiative, and deliver exceptional results.

As a trusted finance business partner, the Manager engages confidently with senior leaders and internal stakeholders to influence decisions, strengthen financial accountability, and support organizational priorities. Through effective communication, facilitation, and collaboration, the Manager leads meaningful budget and forecast review discussions, challenges assumptions constructively, and translates financial analysis into clear, accessible insights that support strategic decision‑making.

Key Responsibilities

1. Budgeting, Forecasting, and Financial Planning:

• Manage the annual budgeting, forecasting, and long‑range financial planning processes.
• Lead budgeting and forecasting activities that align with organizational goals, strategic priorities, and operational needs.
• Lead budget review meetings with senior leaders and internal stakeholders, facilitating discussions on financial performance, budget assumptions, forecast changes, risks, and opportunities.
• Challenge financial assumptions and facilitate constructive discussions to ensure budgets and forecasts reflect organizational priorities, operational realities, and emerging business needs.
• Provide training and support to internal teams on financial planning practices, fostering financial literacy, accountability, and continuous improvement.
• Ensure complex projects are adequately funded, appropriately forecasted, and monitored throughout execution.
• Translate strategic objectives into actionable financial plans that support sustainable growth and effective resource allocation.
• Identify emerging financial pressures, opportunities, and trends, proactively communicating their potential impact on organizational performance.

2. Financial Modelling and Decision Support:

• Lead the financial performance analysis process, including insight generation, variance analysis, and manageme