Head of User Acquisition

13 hours ago
Winnipeg, Manitoba, Canada Raven Full-time
Lead data-driven customer acquisition for Phoenix in downtown Toronto, combining paid media strategy with cross-channel growth leadership. As Head of User Acquisition, you will own acquisition across paid, organic, and partnership channels. Set investment priorities, guide execution, and build the team behind Phoenix and Raven’s growth. Your work connects Google Ads, Meta, TikTok, SEO, AEO, affiliates, and partnerships into one acquisition engine. The role requires strategic judgment alongside campaign-level detail and measurable performance management. Key Responsibilities:

Own paid media strategy across Google Ads, Meta, TikTok, and Snapchat Set CAC, ROAS, and LTV:CAC targets for paid acquisition Plan budgets, audience segmentation, experimentation, and retargeting Lead SEO and AEO strategy across Phoenix and Raven Build teams, partnerships, reporting frameworks, and executive recommendations Requirements:

Seven to ten-plus years in performance or growth marketing Deep hands-on expertise in Google Ads, Meta Ads, and paid media Working knowledge of SEO and familiarity with AEO or GEO Proven success scaling acquisition and improving CAC, ROAS, and revenue Experience managing budgets, teams, stakeholders, and cross-channel tradeoffs Shape Phoenix acquisition through paid media, SEO, partnerships, analytics, and team leadership supporting Canadian healthcare access.

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