Sr Manager, Medical Sales, Strategy

About Tilray Brands, Inc.

Tilray Brands, Inc. Tilray Brands, Inc. ("Tilray") (Nasdaq: TLRY; TSX: TLRY), is leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. Job Summary

Reporting to the Director, Canadian Medical, the Manager, Medical Sales, Strategy & Marketing is a senior commercial leader accountable for growing Tilray Medical's patient base and revenue while running the commercial engine behind HelloMD, our national virtual medical cannabis clinic. This is a rare hybrid role: it owns sales strategy, marketing execution, and clinic commercial operations under a single mandate. This is a builder's role, not a caretaker's. The successful candidate will translate a national strategy into quarterly operating plans, own a P&L-relevant set of KPIs (patient acquisition, retention, conversion, average order value, cost per acquisition, margin mix), and lead a small, geographically distributed team. You will work in one of Canada's most heavily regulated commercial environments, where every campaign, patient touchpoint and practitioner interaction must satisfy the Cannabis Act, Health Canada promotional restrictions, and privacy legislation (PIPEDA/PHIPA). We are looking for someone who has done this before in medical cannabis — someone who understands how clinics actually run, how patients are acquired and retained, how veteran and insurer coverage works, and who can defend a recommendation with data rather than instinct. Job Status

This posting is for an existing vacancy. Travel

Approx. 25-40%, including conferences, clinic visits and partner meetings. Role and Responsibilities

Commercial Strategy & Planning Build and own the annual commercial strategy for the medical business, translating corporate AOP and EBITDA targets into quarterly sales, marketing and clinic operating plans with clear owners, milestones and measures. Develop the annual patient growth model: acquisition targets by channel, retention and renewal assumptions, revenue and margin build, and the investment required to deliver it. Lead competitive and market intelligence across Canadian medical cannabis and convert findings into pricing, promotion and positioning recommendations. Identify, evaluate and build the business case for new growth channels, including union and group benefit partnerships, long-term care and seniors' facilities, veteran and first-responder populations, insurer and payer relationships, and white-label clinic opportunities. Prepare executive
- and board-ready materials: performance reviews, growth recommendations, risk assessments and quarterly business reviews. Sales Leadership & Partnerships Own the national medical sales target; forecast monthly and quarterly performance and take early corrective action when results diverge from plan. Lead, coach and develop the medical sales and outreach team; translate organizational goals into individual objectives and territory plans, and conduct regular performance and pipeline reviews against clear metrics. Partner with Analytics and other functions to close gaps in sales data, reporting and performance metrics needed to manage the team effectively. Ensure timely sales reporting, performance-versus-plan updates and expense administration. Build and protect strategic relationships with clinics, healthcare practitioners, pharmacists, advocacy groups, unions and insurers, serving as the senior commercial contact for priority accounts and escalated matters. Lead the negotiation and commercial management of clinic and third-party partnership agreements; assess profitability and recommend renewal, renegotiation or exit, partnering with Legal and Finance to protect compliance, risk and margin. Own conferences, trade shows and sponsorships, including budgets, business representation and follow-up. Develop and execute wholesale and third-party partner strategies, converting agreed opportunities into coordinated operating plans and delivery. Clinic Commercial Operations Partner with clinic leadership to align practitioner capacity with patient demand, ensuring consultation availability, appointment throughput and renewal cycles are optimized. D Own commercial performance across the patient journey— from awareness and registration through consultation, first order, renewal and reactivation—using clinic and patient data to identify opportunities and remove barriers to acquisition,