Regional B2B Marketing Communications Manager
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Lead integrated B2B marketing communications for Armstrong Fluid Technology from Toronto, using campaign strategy, digital channels, and performance measurement across US and LATAM.
The Regional Marketing Communications Manager translates strategic priorities into coordinated marketing plans and executes campaigns, content, events, launches, and customer programs. The role partners with Regional Marketing, Sales, Product Offering, and Global Marketing teams. It also manages regional operations, budgets, lead processes, and assigned team members.
Key Responsibilities:
- Translate regional strategies into integrated communications and execution plans
- Lead multichannel campaigns, launches, and promotional programs
- Manage campaign tracking, dashboards, budgets, and post-campaign evaluation
- Coordinate agencies, vendors, and internal marketing resources
- Maintain regional brand consistency across customer touchpoints
Requirements:
- Bachelor’s degree or higher in marketing, communications, business, or related field
- 10+ years of progressive B2B marketing and communications experience
- Experience with complex technical, industrial, or matrixed environments preferred
- Proficiency in marketing automation systems such as HubSpot or Marketo
- English fluency required; Spanish or Portuguese is an asset
Apply integrated communications, ABM, digital marketing, and analytics expertise to advance Armstrong’s regional priorities from Toronto.
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