VP Global Brand Marketing at Arc'teryx
6 hours ago
Winnipeg, Manitoba, Canada
ARC'TERYX
Full-time
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Lead global brand strategies as Arc'teryx's VP of Global Brand Marketing, driving innovation and collaboration in North Vancouver with a hybrid work model. Shape the brand’s identity and connect with outdoor communities across diverse markets.
As the VP, Global Brand Marketing at Arc'teryx, you will lead a dynamic team responsible for enhancing brand reputation and crafting impactful narratives. You will collaborate closely with Product Design and Marketing teams to establish and execute the global brand strategy. Your expertise in strategic positioning will help foster alignment among internal and external stakeholders.
Key Responsibilities: • Drive vision and leadership for brand managers • Oversee global GTM process and key gates • Collaborate with cross-functional teams effectively • Leverage market insights to inform strategies • Develop innovative brand campaigns across channels
Requirements: • 15+ years in global brand leadership • Proven track record in executing multi-year strategies • Strong business acumen in complex environments • Exceptional leadership and communication skills • Deep understanding of outdoor industry dynamics
Elevate Arc'teryx's brand through strategic storytelling and creative innovation.
As the VP, Global Brand Marketing at Arc'teryx, you will lead a dynamic team responsible for enhancing brand reputation and crafting impactful narratives. You will collaborate closely with Product Design and Marketing teams to establish and execute the global brand strategy. Your expertise in strategic positioning will help foster alignment among internal and external stakeholders.
Key Responsibilities: • Drive vision and leadership for brand managers • Oversee global GTM process and key gates • Collaborate with cross-functional teams effectively • Leverage market insights to inform strategies • Develop innovative brand campaigns across channels
Requirements: • 15+ years in global brand leadership • Proven track record in executing multi-year strategies • Strong business acumen in complex environments • Exceptional leadership and communication skills • Deep understanding of outdoor industry dynamics
Elevate Arc'teryx's brand through strategic storytelling and creative innovation.