Field & Experience Marketing Leader

AtLantern, our company culture stands as the bedrock of our success and a source of pride for our teams. We firmly believe that a culture founded on trust forms the basis for enduring relationships with clients, colleagues, and partners.

Within this culture, we nurture an environment of respect, inclusion, and belonging, fostering collaboration among inspired teams. We prioritize the well-being of our colleagues, the success of our clients, and our positive impact on society.

Embracing a growth mindset where curiosity thrives, we celebrate excellence and value individuals who inspire and mentor others, elevating the collective. Our driving force lies in personal and business growth. We go above and beyond to surprise and delight our clients, delivering tangible business value. In facing challenges, we make tough choices and solve complex problems to positively influence our clients, their customers, and the world at large.

As a Microsoft services partner, we hold ourselves to the highest standards of technical excellence. This commitment to quality is evident not only in our work but also in how we support and empower our employees. At Lantern, our culture mirrors our core values and unwavering dedication to realizing our purpose and vision, making it a dynamic and fulfilling workplace. Together, we transcend the ordinary and achieve extraordinary results.

The Director of Field & Alliance Marketing will define and lead the next evolution of Lantern's events function, transforming it from an execution engine into a strategic, experience-led marketing capability that drives measurable business impact. This leader sets a clear vision for how events engage clients, prospects, and partners, brings the Frontier Firm story to life in person, and ensures every event and field experience contributes directly to pipeline, brand differentiation, and growth.

The role reports to the Chief Marketing Officer and partners closely with sales, alliances, and service line leadership, as well as with our technology partners, including Microsoft GitHub, and Databricks. It is a remote position open to candidates based in the United States, with periodic travel for client events, partner events, and Lantern gatherings.

Key Responsibilities

Set the vision for event marketing and experiences

• Define and articulate a clear, forward-looking vision for how events drive business outcomes at Lantern
• Evolve the function from event execution to fully integrated event marketing tied to pipeline and growth
• Establish Lantern as a leader in differentiated, high-impact client and partner experiences, and as a visible presence in the Microsoft and Databricks ecosystems

Elevate experience design and innovation

• Lead the design of distinctive, memorable event experiences that bring the Frontier Firm story to life and set Lantern apart in the market
• Push beyond traditional formats to create experiences that deepen client engagement and accelerate relationships
• Set the standard for what premium looks like across flagship events, executive roundtables, and field programs

Own business impact and pipeline alignment

• Partner closely with sales, alliances, and service line leaders, and with Microsoft and Databricks field teams, to align events to pipeline goals and account priorities
• Design and execute events as demand generation and relationship acceleration motions, not standalone activities
• Define and operationalize clear success metrics, including pipeline contribution, engagement, and return on investment
• Build and report measurable pipeline from events and field experiences, including partner co-marketing programs with Microsoft and Databricks

Lead and evolve the events collaboration model

• Lead, coach, and develop a multi-disciplinary team of marketers, sellers and alliance partners to create a system of event delivery
• Create clarity of roles across strategy, experience design, and execution
• Build a culture of accountability, creativity, and continuous improvement

Drive executive and cross-functional influence

• Operate as a leader and thought partner to marketing and business leadership
• Facilitate strategic planning conversations with senior stakeholders across markets and functions
• Ensure alignment between events, campaigns, brand, and go-to-market priorities

Scale through systems, tools, and enablement

• Partner with marketing operations and enablement to scale best practices, tools, and processes
• Ensure consistency and quality across markets while enabling flexibility for local needs
• Advance event technology and data capabilities to improve efficiency and insight
• Bring operational rigor to budgets, timelines, vendors, and