Lifecycle Email Marketing Manager at VelocityEHS
6 hours ago
Winnipeg, Manitoba, Canada
VelocityEHS Brand
Full-time
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Lead the charge in email marketing with VelocityEHS as a Senior Lifecycle Email Marketing Manager based in Canada. Elevate customer engagement through strategic email campaigns tailored for B2B audiences.
This senior role is critical to our Demand Generation team, focusing on optimizing lifecycle email strategies and programs. You will oversee impactful email communications, utilizing tools like Marketo and 6sense to drive conversions, adoption, retention, and expansion. Collaboration across departments is key to aligning email strategies with broader marketing objectives.
Key Responsibilities: • Own lifecycle email strategy and execution across customer journeys • Lead Marketo and 6sense email solutions, managing AI capabilities • Develop and optimize email copy for various audience segments • Establish goals and maintain performance dashboards • Collaborate on customer lifecycle strategies across teams
Requirements: • Bachelor’s degree or equivalent experience • 6–8 years in email and lifecycle marketing • Strong B2B marketing understanding and experience • Proven project management and communication skills • Experience with email automation tools and AI workflows
Drive email marketing excellence at VelocityEHS by leveraging your expertise and creativity.
This senior role is critical to our Demand Generation team, focusing on optimizing lifecycle email strategies and programs. You will oversee impactful email communications, utilizing tools like Marketo and 6sense to drive conversions, adoption, retention, and expansion. Collaboration across departments is key to aligning email strategies with broader marketing objectives.
Key Responsibilities: • Own lifecycle email strategy and execution across customer journeys • Lead Marketo and 6sense email solutions, managing AI capabilities • Develop and optimize email copy for various audience segments • Establish goals and maintain performance dashboards • Collaborate on customer lifecycle strategies across teams
Requirements: • Bachelor’s degree or equivalent experience • 6–8 years in email and lifecycle marketing • Strong B2B marketing understanding and experience • Proven project management and communication skills • Experience with email automation tools and AI workflows
Drive email marketing excellence at VelocityEHS by leveraging your expertise and creativity.