360 Marketing Strategy Manager French Services

4 hours ago

Montreal, Quebec, Canada CBC/Radio-Canada Full-time

Lead 360-degree marketing strategy for Radio-Canada’s Audio-Regions division in a hybrid Montreal role requiring advanced French communication skills.

Reporting to the Chief Marketing Strategy Officer, this manager develops annual plans aligned with company priorities. The role combines digital marketing, advertising campaigns, data analysis, and team leadership to guide decisions and improve marketing actions. You will establish user journeys with colleagues, prioritize impactful initiatives, and support management across sectors.

Key Responsibilities:

  • Develop annual 360-degree marketing strategy plans
  • Identify growth opportunities and create action plans
  • Oversee initiatives, projects, and advertising campaigns
  • Manage resources, budgets, and return on investment
  • Analyze market data and campaign performance

Requirements:

  • University degree in marketing, communications, or related discipline
  • Six to eight years of relevant experience
  • At least five years managing teams
  • Advanced French reading, speaking, and writing skills
  • Experience developing digital strategies and large-scale campaigns

Bring strategic marketing, analytical judgment, and positive leadership to Radio-Canada’s French Services team in Montreal.