Global Product Marketing Manager

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Global Product Marketing Manager – Video based in Canada.

As Global Product Marketing Manager – Video, you will drive product marketing strategy for advanced video security solutions serving federal government and defense customers. You will translate complex hardware and software capabilities into compelling value propositions that address the specific needs of security-focused organizations. Working closely with product management, sales, and marketing teams, you will lead product launches, strengthen market positioning, and develop targeted go-to-market strategies. You will use customer insights, competitive intelligence, and market research to identify opportunities and differentiate solutions in a highly specialized market. Through impactful campaigns and effective sales enablement, you will help increase product awareness, accelerate adoption, and generate qualified business opportunities. This role offers the opportunity to combine strategic thinking, creative storytelling, and cross-functional collaboration while contributing to innovative technologies that support public safety and critical infrastructure protection.

Accountabilities

• Own product marketing initiatives for specialized video security solutions, including camera offerings designed for federal government and defense markets.
• Collaborate with product management teams to represent the voice of the customer, identify market needs, and align product capabilities with customer expectations.
• Partner with public safety, government marketing, and sales teams to understand customer requirements and develop effective marketing strategies for target segments.
• Develop clear, differentiated product messaging and positioning that communicate the value, capabilities, and competitive advantages of video security solutions.
• Conduct market research, customer interviews, and segmentation analyses to deepen understanding of customer challenges, purchasing behaviors, and emerging opportunities.
• Analyze competitors, market trends, target industries, and buyer personas to identify differentiation opportunities and inform product marketing decisions.
• Lead product and feature launches, including defining target audiences, developing positioning, and creating launch plans and supporting materials.
• Develop and coordinate marketing content, including website pages, social media content, product collateral, presentations, and other customer-facing resources.
• Collaborate with cross-functional marketing teams to design and execute go-to-market campaigns that increase product awareness, encourage adoption, and generate qualified pipeline.
• Create sales enablement materials and internal resources that equip sales teams to communicate product value effectively and address customer needs.
• Support sales teams in positioning solutions for specialized customer environments and communicating the benefits of integrated hardware and software technologies.
• Build strong relationships across product management, sales, and marketing to ensure consistent messaging and coordinated execution.
• Monitor market feedback and campaign effectiveness, using insights to refine messaging, improve product positioning, and strengthen future marketing initiatives.
• Manage multiple projects and priorities while maintaining strong organization, accountability, and follow-through.

Requirements

• Bachelor's degree in marketing, business, or a related discipline, combined with at least five years of experience in product marketing or a similar field; alternatively, seven or more years of relevant product marketing experience.
• Demonstrated experience in B2B product marketing, ideally involving complex enterprise technology solutions.
• Experience developing product positioning, messaging frameworks, launch strategies, and go-to-market campaigns for specialized products or technology offerings.
• Familiarity with integrated hardware and software solutions is an advantage, particularly experience in physical security, video surveillance, or related security technologies.
• Strong written and verbal communication skills, including the ability to create persuasive marketing content, deliver presentations, and explain complex technical concepts clearly.
• Excellent storytelling skills, with the ability to translate technical features into customer-focused benefits and compelling business value propositions.
• Experience conducting market research, customer discovery, competitive analysis, and audience segmentation to inform marketing strategy.
• Ability to collaborate effectively with product management, sales, and cross-functional marketing teams to deliver coordinated initiat