Social Content Strategist
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Permanent Full-Time (40 hours)
Monday to Friday 8:00 am – 4:30 pm; Hybrid
$75,000 – $92,000
In this role, you will:
Strategy & Planning: Develop and execute cross-platform social content strategies tailored to specific channel dynamics (TikTok, Instagram, LinkedIn, X, YouTube, etc.)
Content Creation & Direction: Ideate, write, and oversee short-form video, static posts, stories, and multimedia copy that align with voice and brand guidelines
Analytics & Optimization: Track key performance indicators (engagement, reach, conversion rate) and turn monthly data into clear, actionable performance insights
Community & Advocacy: Partner with creators and influencers to amplify brand reach and build active online communities
Cross-Functional Alignment: Collaborate with design, marketing, and other cross-functional teams to ensure social campaigns support broader company goals
You have:
Bachelor’s Degree in Marketing or Communications (required)
5+ years of experience in social media or communications (required)
Agency experience (an asset)
Deep, hands-on knowledge of native creation tools, features, and algorithms across key platforms (i.e.: TikTok, Instagram Reels, LinkedIn, YouTube Shorts)
Experience tracking performance metrics using native tools or platforms (i.e.: Sprout Social, Meltwater Engage, Hootsuite)
Ability to write sharp, platform-native copy and outline visual concepts, storyboards, and short-form video scripts
Proficiency with mobile and desktop editing software (i.e.: CapCut, Premiere Pro, Canva) for quick-turnaround content creation
Ability to map business goals to a content calendar and translate real-time trends into brand-appropriate content
Action-oriented mindset that actively seeks, absorbs, and integrates feedback to refine execution and strategy
Strong balance between big-picture visual storytelling and performance data analysis
Ability to thrive in a fast-paced environment and adapt quickly to algorithm shifts or reactive marketing opportunities
Strong collaborative communication skills to align with designers, cross-functional teams and creators on brand vision and campaigns
You get:
Great benefits (healthcare, health & personal spending accounts, wellness days, Employee & Family Assistance Program)
Company provided RRSP
Loyalty share program (based on service length)
$300.00 per year to spend on company products
Employee discount pricing
Employee appreciation events & rewards
Free onsite parking
Exclusive discounts with various vendors
Employee wellness sessions
Why us?
We’re much bigger than you think, 30+ natural health brands loved across North America
Proudly Canadian owned & operated
Learn more about us here: https://ca.naturalfactors.com/pages/our-nature
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