Principal Lifecycle Marketing Strategist

2 hours ago
Winnipeg, Manitoba, Canada CrowdRiff Inc. Full-time
Build lifecycle programs at CrowdRiff using customer journeys, segmentation, and AI to guide prospects and customers across connected channels. As Principal Lifecycle Marketing, you will own end-to-end journeys from first touch through sales accepted opportunity, onboarding, adoption, expansion, renewal, and win-back. You will create always-on programs for CrowdRiff’s travel marketing solutions. The work combines creative judgment, data-driven decisions, and hands-on program building. Key Responsibilities:

Map prospect and customer journeys across lifecycle stages Define cohorts, moments, triggers, and journey requirements Score accounts using fit and intent signals Deliver activation, expansion, retention, and nurture programs Use AI to automate lifecycle workflow steps Requirements:

8+ years in B2B SaaS marketing At least 3 years in lifecycle, customer, or growth marketing Working knowledge of HubSpot or similar platforms and Intercom Experience building segmentation, cohort, and account scoring models Experience turning data into decisions and engineering requirements Apply lifecycle strategy, creative judgment, journey design, and AI automation to help CrowdRiff customers reach value and expand.

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