Healthcare Market Research Strategy Lead

3 hours ago

Winnipeg, Manitoba, Canada 2286 Hoffmann-La Roche Limited Full-time
Healthcare market research drives this Roche strategy lead role in Mississauga, focused on translating diverse stakeholder data into actionable recommendations. The position serves Canada. The Ecosystem Insights Strategy Lead builds insight capabilities across patients, healthcare practitioners, and other stakeholders. You will use digital ethnography, journey mapping, social listening, syndicated research, and field insights. Your work will create narratives that help marketing, medical, and field teams refine outreach, positioning, and campaign resonance. Key Responsibilities:

Use modern consumer research methods across disease areas Maintain research partner relationships from RFP through delivery Triangulate CRM, advisory board, and research insights Develop question guides for patient-facing teams Deliver narrative recommendations to marketing and medical teams Requirements:

Seven to ten-plus years in pharmaceutical or healthcare industries Five-plus years with qualitative and quantitative insight methods Strong strategic thinking and influence without direct authority Working knowledge of Canadian HCP engagement Advanced Excel and PowerPoint skills with reporting tools Apply healthcare research, data synthesis, and strategic storytelling to strengthen Roche’s stakeholder insight-to-action approach.