Strategic Demand Generation Manager
6 hours ago
Winnipeg, Manitoba, Canada
Westland Insurance Group
Full-time
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Drive impactful demand generation as a Demand Generation Manager at Westland. Leverage your expertise in paid media and marketing automation to convert campaigns into measurable business outcomes.
As a key player in Westland’s Digital Marketing team, you'll lead integrated demand generation strategies tailored for various brands and provincial markets. With a focus on lifecycle journeys, content, and conversion optimization, you'll enhance lead qualification and foster long-term client relationships. This role demands a strategic mindset alongside hands-on execution skills to ensure success.
Key Responsibilities: • Lead demand generation initiatives across various brands and products • Build and optimize automated workflows in HubSpot and Salesforce • Direct paid media strategies across multiple platforms • Enhance conversion performance using data-driven insights • Deliver actionable reporting to marketing leadership
Requirements: • 5+ years of demand generation experience • Expertise in Google Ads and LinkedIn Ads • Proven ability in marketing automation tools • Strong analytical skills using GA4 and SEMrush • Experience in budget management for campaigns
Harness your demand generation expertise to impact client acquisition and retention at Westland.
As a key player in Westland’s Digital Marketing team, you'll lead integrated demand generation strategies tailored for various brands and provincial markets. With a focus on lifecycle journeys, content, and conversion optimization, you'll enhance lead qualification and foster long-term client relationships. This role demands a strategic mindset alongside hands-on execution skills to ensure success.
Key Responsibilities: • Lead demand generation initiatives across various brands and products • Build and optimize automated workflows in HubSpot and Salesforce • Direct paid media strategies across multiple platforms • Enhance conversion performance using data-driven insights • Deliver actionable reporting to marketing leadership
Requirements: • 5+ years of demand generation experience • Expertise in Google Ads and LinkedIn Ads • Proven ability in marketing automation tools • Strong analytical skills using GA4 and SEMrush • Experience in budget management for campaigns
Harness your demand generation expertise to impact client acquisition and retention at Westland.