Loyalty Program Manager

Overview Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary: Reporting to the Director of Customer Retention, the Program Manager, Loyalty will own our loyalty program end to end across both the GARAGE and DYNAMITE brands. This is a true ownership role: you will hold P&L accountability for the program, shape the long-term vision, lead a team, and work at the intersection of customer data, retention strategy, and experience design.

Sitting within the Customer Retention function, you will serve as a key voice in understanding and retaining our customer base. You will partner closely with the teams and platforms that power our data ecosystem while leveraging a deep understanding of customer behaviour to make the loyalty program experience distinctly unique to GARAGE and DYNAMITE.

Main Responsibilities:

Own loyalty program vision, business case, P&L, ROI, and performance;

Define program economics, rewards strategy, tier benefits, and value proposition;

Build forecasting models and multi-year projections;

Drive member growth, retention, engagement, and added incremental revenue;

Build and maintain a deep understanding of loyalty member cohorts, including CLV modelling, purchase frequency, cross-brand behaviour, and at-risk identification;

Translate data insights into actionable program decisions: tier progression, earning mechanics, redemption incentives, and churn interventions;

Partner with CRM and Customer Analytics to build segmentation frameworks that inform personalization, lifecycle targeting, and retention opportunities across the member base;

Craft and own the end-to-end member experience and community events, including execution across all online and offline channels;

Ensure program consistency across the two brands, while keeping GARAGE and DYNAMITE offerings distinct and on brand;

Lead and galvanize stakeholders across CRM, Marketing, E-commerce, Retail, Finance, and Technology;

Support the development of direct reports.

Qualifications:

6-10 years of experience in loyalty, CRM, customer strategy, management consulting or a related field, ideally within an omni-channel, international, and/or multi-brand retail, fashion, or consumer environment;

Educational background in marketing, business, economics, or related field; MBA preferred;

Demonstrated P&L ownership and/or annual planning experience, with the ability to build business case decks from the ground up;

Strong hands-on analytical skills, and the ability to translate customer insights into tangible program improvements and measurable outcomes;

Excellent communication and stakeholder management skills, able to speak the language of tech/data teams as fluently as that of executive leadership;

A genuine passion for the customer experience and an eye for what makes a loyalty program feel meaningful, not just transactional;

Proven experience in team management.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

A comprehensive compensation package that includes performance-driven bonuses;

A group retirement savings program with employer matching;

Flexible group insurance with personalized coverage that meets your needs;

An employee discount at Garage and Dynamite;

Exclusive private sample sales;

A flexible vacation policy;

And more

GDI has been repeatedly voted one of Montréal's Top Employers and one of Canada's Top Employers for Young People.

Our promise… No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.