Associate Vice President, Enrollment Management

Title:

Associate Vice President, Enrollment Management

Position Type:

Fulltime Staff

Search Type:

External - minimum 7 days

Department:

30R003 - StudentSuccess,Outreach&Opportunity

Division:

5R0000 - Student Success, Engage & Oppor

Position Location:

Richmond Campus

Driver Classification:

University Driver

FLSA:

Exempt

Schedule Type:

Full Time (37.5 hrs per week or more)

Hours Per Week:

Additional Schedule Details:

Some evenings and weekends required.

Posted Salary Grade:

Exempt - G29

Retirement:

KTRS

Contact Person:

Dan Hendrickson

Job Summary/Basic Functions The Associate Vice President for Enrollment Management is EKU's senior operating officer for new student enrollment across every population the institution serves. The AVP EM is accountable for delivering new student headcount, net tuition revenue, and class profile targets, and for the operational systems that convert interest into enrolled students.

The portfolio pairs recruitment across all populations with financial aid strategy and administration. That pairing is deliberate. At a regional comprehensive serving high concentrations of first-generation, rural, transfer, and adult students, award timing and affordability clarity are yield levers, not back-office functions. Separating them from recruitment produces exactly the handoff friction that loses students between admit and enroll.

This is an outcomes role. The successful candidate is an enrollment operations executive who can hold a funnel target and run a Title IV compliance shop with equal seriousness.

Minimum Qualifications Education:

Master’s degree in Higher Education Administration, Student Affairs, Counseling, Public Administration, or a related field

Experience:

Five years of progressive leadership experience in enrollment management, admissions, or financial aid, including at least three years supervising professional staff at the director level or above.

Licensure & Certifications:

Job Duties

25% - Own annual and multi-year new student targets across first-time full-time, transfer, adult, online, and graduate populations. Build the goals, defend the assumptions, deliver the number. Translate the Strategic Enrollment Management Plan into an operational plan with weekly execution and named owners. Present funnel performance, variance, and corrective action to the VP's Executive Council on a defined cycle. Lead net tuition revenue forecasting and scenario modeling with Institutional Effectiveness and Research and the Budget Office. Escalate risk early. The institution can absorb bad news in September. It cannot absorb bad news at census. - (Essential)

25% - Direct undergraduate admissions operations, including application review, decision release, territory design, counselor staffing, travel strategy, and conversion accountability by territory. Direct graduate, online, adult, and transfer recruitment as a distinct operating discipline with its own funnel logic, cycle timing, and conversion standards. These populations do not respond to traditional undergraduate recruitment cadence and should not be run on it. Own the 8Kby28 online enrollment growth trajectory in partnership with Academic Affairs on program supply and Regional Campuses on delivery. Build and maintain transfer pathway and articulation strategy with KCTCS and other feeder institutions, and hold the Registrar to agreed credit evaluation turnaround standards on behalf of transfer yield. Direct dual credit, early college, and college access pipeline strategy. - (Essential)

20% - Direct financial aid strategy, including institutional aid leveraging, discount rate management, scholarship matrix design, and packaging philosophy. Model and recommend aid strategies that optimize net tuition revenue while advancing access for first-generation, rural, and Pell-eligible students. Own federal and state compliance, including Title IV administration, verification, satisfactory academic progress, return of Title IV funds, and Kentucky state aid programs. Compress time from application to award, and from award to student understanding of what they will actually pay. Partner with Big E Central on aid-related navigation, escalation pathways, and case resolution. - (Essential)

15% - Direct the Welcome Center and the full campus visit operation, including daily visits, group visits, counselor-led programming, and the visitor experience standard. Own the recruitment and yield event portfolio, including open houses, admitted student programs, transfer and adult information sessions, and regional events. Establish measurable attribution from visit and event participation to application, deposit, and m