Manager, DtC

Position Summary At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work. Did we catch your attention yet? If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada and have a ton of fun then please keep reading Our Perks:

Fantastic employee discount on all Samsung products Competitive Salary and Performance based incentive plan for all levels Employer paid Medical and Dental coverage from day one Group RRSP plan that helps you save for the future Free on-site gym to get your sweat on Subsidized Cafeteria; including free Starbucks coffee/latte machine Tuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learning Employee Referral program
- we want great talent like you Virtual Pet Care-to ensure the well-being and health of your beloved furry companions Additional Well Being Days for better work life-balance Position Summary:

The Manager, DtC Data Analytics reports to the Director, DtC Strategy & Planning and plays a pivotal role in driving data-driven decision-making for the Omnichannel (eStore and SES stores) business. The incumbent is responsible for monitoring, assessing, and deriving actionable insights from core KPIs (Sales & Profit, Marketing Performance, Site Performance, Partner Operational KPIs) to optimize performance and measure the impact of digital programs, products, and customer experiences. This role involves designing and implementing digital reporting frameworks, conducting in-depth analysis, and supporting the Senior Executive team and DtC teams across the organization. Role and Responsibilities Essential Duties and

Responsibilities:

DtC Data Analytics Monitor and analyze sales performance against targets and historical benchmarks. Design and develop KPIs for eStore and SES stores. Create and maintain tracking tools for Site Operations & Omnichannel KPIs (e.g., Visits, Conversion Rate, Bounce Rate, Average Order Value, Attach Rate, Reserve & Pick-Up, Cart Abandonment Rate). Develop tracking tools for Partner KPIs (e.g., Transaction Processing, Shipping Lead Time, Fraud Rejections, Return Lead Time) and provide actionable insights. Collaborate with Marketing Managers to evaluate the effectiveness of digital marketing campaigns and recommend updates or optimizations. Manage BI tools (e.g., Tableau) and extract performance data from Adobe Analytics and Google Analytics. Support the development of Weekly, Monthly, and Annual revenue targets by SKU and contribute to mid-to-long-term eCommerce strategy. Generate regular KPI reports for internal stakeholders and ad-hoc reports as needed. eCommerce Digital Analytics Measure and forecast the impact of digital engagement and product experience initiatives on the Canadian business. Leverage data analytics to identify optimization opportunities that drive revenue growth and performance improvements. Create and deliver targeted presentations, dashboards, and data visualizations to surface key insights and recommendations for stakeholders. Manage digital data handling and ETL operations from multiple data warehouses to conduct in-depth customer, website, and product analysis. Oversee dashboards for digital product and customer insights teams to translate complex data into actionable insights. Collaborate with IT and business stakeholders to influence data-driven decision-making. Design, implement, and maintain web analytics solutions/products; oversee web analytics projects. Provide automated hourly progress dashboards to leadership teams. Conduct post-mortem analyses of key marketing events, campaign journeys, store fill changes, promo codes, and free shipping offers. Track and share insights on web metrics (e.g., Visitors, Bounce Rate, Page Views, Session Duration, Top Traffic Sources). Enhance quantitative and qualitative analytics capabilities through new tools or processes. Skills and Qualifications

Requirements:

Education:
Bachelor’s degree in Business, Statistics, Engineering, or a related quantitative field (or equivalent experience in retail/consumer electronics). Knowledge: Bilingual proficiency in Korean (oral and written) is an asset. Expertise in SQL, R, Python, C++, Excel (VBA scripting, Macros, Pivot Tables), and PowerPoint with experience in Online Analytical Processing (e.g., Tableau or Power BI). Proficiency in Adobe Analytics, Google Analytics, Google Search Console, or equivalent tools. Experience with competitive benchmarking tools (e.g., Gartner, Similarweb). Strong analytical skills with the ability to understand user flow, define custom metrics, and develop hypotheses to identify oppo