AVP Go-To-Market Strategy

13 hours ago

Winnipeg, Manitoba, Canada Sunlife Full-time
Lead go-to-market strategy and demand generation at Sun Life in a hybrid environment, shaping growth priorities for Group Retirement Services. As Assistant Vice President, Market Strategy, you will translate GRS objectives into segment plans, competitive positioning, and routes to market. You will shape value propositions, strategic communications, and marketing investment decisions. The mandate also includes aligning Corporate Marketing and Communications, CXO, member marketing, and Business Development partners around coordinated execution. Key Responsibilities:

Set commercial agendas, strategic trade-offs, and resource priorities Develop differentiated propositions and audience-specific messaging Assess marketing investment, pipeline contribution, conversion, and ROI Lead demand generation and commercial alignment with Business Development Govern launches, communications, and post-launch performance reviews Requirements:

University degree or post-secondary education 10+ years of relevant financial services industry experience Experience leading go-to-market strategy and demand generation Expertise in strategic communications and value proposition development Regular travel and Quebec bilingualism where applicable Bring executive influence, marketing economics, and commercial strategy expertise to strengthen Sun Life’s GRS growth agenda.