Digital Marketing Automation Manager at Fidelity
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I. and data analytics. Lead a team focused on campaign planning, execution, and optimizing marketing automation to enhance customer experiences. Your work plays a crucial role in driving sales and promoting our financial services effectively across all channels.
Key Responsibilities
• Lead a team in digital marketing initiatives
• Optimize operations of marketing automation platforms
• Develop targeted audience segments for campaigns
• Collaborate on personalized customer journeys
• Manage end-to-end campaign execution and reporting
Requirements:
• 5+ years in marketing automation experience
• 3+ years of management experience
• Proficient in Marketo and CRMs like Salesforce
• Excellent communication and analytical skills
• Bachelor’s degree in Marketing or related field Optimize customer engagement and drive results as Fidelity's Digital Marketing Automation Manager.
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