Paid Social Manager, Investly

Current work authorization for Canada is required for all openings. This is a full‑time regular role. You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

Paid Social Manager

Fidelity is a privately owned company helping Canadian investors build better financial futures for over 35 years.

The Opportunity

The Paid Social Manager is a hands‑on role focused on driving performance through content, audience strategy, and platform innovation.

• Executes and optimizes paid social campaigns across platforms such as Meta, LinkedIn, TikTok, YouTube, and Reddit, and emerging platforms.
• Leads development of platform‑specific strategies and tactics, tailoring content to each platform and audience behaviours.
• Owns audience segmentation and targeting, continuously testing and refining to improve efficiency and outcomes.
• Manages platform budgets, monitors pacing, and identifies opportunities to scale successful initiatives.
• Collaborates with creative, data analytics, corporate affairs, digital marketing teams, and agency partners to ensure insight‑driven campaigns align with business goals.
• Explores new ad formats, beta opportunities, and emerging trends to keep the business at the forefront of paid social innovation.

What You Will Do

• Partner closely with Social Designer, Manager of Paid Social Strategy, Digital Marketing, Advertising, and Content Marketing teams to align paid social strategy with creative direction and campaign goals.
• Develop detailed, platform‑specific paid social briefs for agency partners reflecting brand and performance objectives.
• Use tools such as Adobe Analytics and other data platforms to uncover audience insights and inform targeting strategies for key investor segments.
• Work with agency partners to ensure the right media mix, budget allocation, and platform tactics are in place to meet campaign objectives and deliver strong performance.

Operational Expertise

• Stay current on emerging formats, algorithm changes, and user behaviour to keep Fidelity’s paid social presence competitive.
• Maintain up‑to‑date knowledge of social media platforms, trends, and best practices through regular check‑ins with platform partners.

Budget Reconciliation and Management

• Work closely with external partners to ensure timely invoicing and monthly reconciliation of billing and payments.
• Collaborate with Manager, Paid Social Strategy to keep paid social budget on track, ensuring accurate pacing, efficient spend, and alignment to ad plans.

Execute Against Annual Business Plan

• Support presentations to obtain buy‑in and alignment from the executive team and key stakeholders.
• Provide strategic insights, anticipating environmental changes that could impact platform performance.
• Contribute to budget setting on an annual and quarterly basis.

The Expertise You Bring

• Innovative, collaborative, and proactive approach.
• Understanding of integrated marketing communications programs.
• Strong communication skills, persuasiveness, and diplomacy with varied audiences.
• Detail oriented, able to work well under pressure.
• Self‑starter, fast learner, capable of working independently and collaboratively.
• Ability to manage multiple priorities and meet deadlines in a changing environment.
• Strong analytical, creative, and organizational skills.
• Experience with ad platforms including Meta, Google Ads/DV360, Reddit, LinkedIn, TikTok, SnapChat.
• Experience building detailed paid social strategies and tactics, preferably in the financial services sector.

What We’re Looking For

• 3+ years of experience in a digital advertising role, preferably in paid social execution.
• University degree with a focus in Marketing, Advertising, or equivalent work experience.
• Experience in paid social and YouTube.
• Strong project management skills.
• Financial services experience is a strong asset.
• Media agency experience is a strong asset.
• Adobe Analytics skill is an asset.

Total Rewards That Reflect Your Impact

Competitive compensation package: Base salary range $99,000 to $111,000, plus discretionary performance bonus. RRSP contribution after 6 months. Provincial pay transparency requirements met.

Benefits

• Flexible working arrangements: 100% remote, hybrid, in‑office options.
• Competitive compensation; company contributions to group RRSP without employee matching.
• Comprehensive health benefits starting first day, including up to $6,000 annually for mental health services and therapy.
• Parental leave top‑up to