Director of Brand Marketing at TransLink
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Steer strategic brand initiatives as the Director of Brand Marketing at TransLink in Greater Vancouver. Lead efforts in customer experience and ridership growth while ensuring alignment with organizational goals. In this full-time role, you will join TransLink's divisional leadership team, providing direction for brand, marketing, and customer experience. This position demands proven expertise in marketing strategy, customer insights, and brand management to enhance reputation and drive sustainable ridership. Your leadership will directly influence the overall customer-centric vision and performance objectives. Key Responsibilities:
- Develop long-term strategies for brand and customer experience
- Direct marketing campaigns aligned with organizational priorities
- Oversee customer performance measures and insights
- Foster relationships with stakeholders for effective collaboration
- Lead a multidisciplinary team to enhance performance outcomes
- Bachelor's degree in business, marketing, or communications
- 9+ years in progressively responsible marketing or branding roles
- Expert knowledge in brand management and customer strategy
- Strong interpersonal and communication skills for executive engagement
- Advanced leadership skills for team development and management