Staff AI Content Designer

As a Staff AI Content Designer on our team at HelloFresh, you’ll be instrumental in building the next generation of HelloFresh experiences — from how customers discover us, to how they personalize their plans, manage their subscriptions, and fall in love with cooking. You'll shape the language, logic, and voice of these experiences at a pivotal moment in how HelloFresh shows up for its customers. But it does require someone who understands how people converse with intelligent systems: how tone shifts in an exchange, how questions get asked and answered, how a response can feel natural or robotic depending on a single word choice. Great content design in an AI-powered product environment demands both strategic systems thinking and genuine editorial craft. Design end-to-end consumer experiences: Own content strategy, narrative flow, and interaction logic across any part of our full customer journey (discovery, personalization, shopping, subscription management, activation, and conversion funnels). Maintain accountability for the full experience and hold a high bar for quality at every stage. Leverage an AI-native workflow: Active usage of AI as a core part of your daily workflow includes synthesizing user insights, accelerating discovery, building rapid interactive prototypes (using tools like Claude Code, Gemini, or Figma AI), and closing the gap between design and implementation. Lead content for AI-powered surfaces: Partner with Product, Design and Engineering to design adaptive, dynamic content experiences where copy responds intelligently to context, behavior, and customer signals rather than living on static screens. Design for conversation and interaction: Bring an understanding of how customers converse with intelligent systems to bear on product decisions, shaping response patterns, interaction flows, and the rhythm of exchanges so they feel natural rather than mechanical. Raise the quality bar: Serve as the authority in the room on copy precision, tone, and interaction clarity. Define what great looks like, provide substantive critique that raises the team's work, and build shared language for evaluating design and content decisions across the organization. Collaborate on A/B testing, use data to inform design and content decisions, and build feedback loops that continuously improve the customer experience. Build content systems that scale: Develop frameworks, modular content patterns, and governance models that help the broader team move faster without sacrificing quality or consistency. Serve as the authority on how HelloFresh speaks to customers, evolving our tone of voice guidelines to account for new interaction models including conversational and AI-generated content. Work closely with UX Research, Product, Design, Engineering, and Data to ground content decisions in customer insight and ship experiences that convert and retain. Adapt content for HelloFresh's family of brands, ensuring each speaks authentically to its distinct audience. 7+ years of experience in content design, UX writing, conversation design, or a closely related field ~ Experience designing for dynamic or personalized digital products; familiarity with AI-powered surfaces, recommendation systems, conversational flows, or adaptive content is a strong plus ~ You've shaped roadmaps, not just shipped copy ~ Comfort in experimentation-driven environments where you design for a hypothesis and learn from results ~ Experience in subscription, e-commerce, or growth-stage consumer products is a plus ~ Fluency in English; proficiency in Figma and AI tools like Claude or Gemini, and familiarity with agile ways of working Health & Wellness
- Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships Vacation & PTO
- Time off is also an important part of self-care

We offer
generous vacation and PTO to help you create a good work-life balance. Family Benefits
- A parental leave top-up program for expectant parents. Work Hard & Have Fun
- From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun Diversity & Inclusion Initiatives
- With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts. Food Puns
- this one is kind of a big dill if you haven’t already noticed. Flexible Hybrid Approach At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams