Senior Paid Campaigns Specialist
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Description
Position at Consumer Tech
The Opportunity:
We are seeking an elite, data-obsessed Senior Paid Campaigns Specialist to lead, scale, and optimize our paid media arbitrage engine across global markets within our Commerce / Paid Media Division . In this role, your primary objective is commercial monetization: deploying paid media budgets profitably to drive high-margin affiliate marketing arbitrage.
This is not a traditional "brand awareness" media-buying role. It is built for a highly analytical, full-stack performance marketer who operates like a trader. You will manage substantial ad spend across Meta Ads, Google/YouTube, ChatGPT ads, and native platforms (Taboola) while leveraging modern business intelligence tools and advanced Excel modeling to diagnose category-level economics.
Beyond campaign execution, you will act as a senior stakeholder, running data-driven alignment meetings with Editorial, SEO, and Product teams to optimize commerce content monetization and drive enterprise ROI. This is a 100% remote role based in Canada , operating during core Eastern Standard Time (EST) hours.
Key Responsibilities:
● Own the Arbitrage Engine: Plan, launch, scale, and optimize paid marketing campaigns across Meta Ads Manager, Google Ads/YouTube, ChatGPT ads, and emerging networks, focused strictly on profitable affiliate and e-commerce monetization.
● Bid & Budget Architecture: Manage complex budget allocations, automated bid strategies, and dynamic scaling plans to maintain positive unit economics (CPA, EPC, ROAS) at scale.
● Continuous Testing: Design rigorous A/B testing frameworks across ad creatives, messaging, landing pages, audience segments, and platform placements to systematically lower acquisition costs.
● AI-Driven Creative Production: Leverage the modern AI creative stack to produce, iterate, and deploy high-converting ad variants, continuously expanding the volume and variety of creative testing.
● Amazon Ecosystem Mastery: Leverage deep hands-on expertise with Amazon Associates, Amazon Creator portals, and Storefront attribution models to optimize traffic flow and maximize category-level commission rates.
● Affiliate Network Integration: Work across major affiliate networks and Online Performance Marketing (OPM) portals—including Impact, Partnerize, Rakuten, CJ Affiliate, and Skimlinks—to track link performance, monitor sub-ID data, and identify top-converting merchant partners.
● Advanced Excel Modeling: Perform rigorous financial analysis in Excel—building practical financial models, pivot tables, and dynamic formulas to dissect campaign unit economics and attribute affiliate revenues.
● BI & Performance Reporting: Leverage intuitive reporting tools like Looker and Tableau to track daily campaign performance, visualize trends, and maintain a clear, accurate view of profitability across channels.
● Web & Funnel Analytics: Deep-dive into web analytics (GA4, internal BI tools) to understand full-funnel user behavior and conversion paths beyond platform-reported click metrics.
● Attribution & Tracking: Oversee pixel implementation, server-side event mapping, conversion tracking, and multi-touch attribution frameworks alongside our engineering teams.
● Drive Business Alignment: Run weekly and monthly data alignment meetings with Editorial, SEO, and Product teams to optimize content monetization and enhance user conversion funnels.
● Executive Storytelling: Move away from generic data dumps; build actionable, dynamic reports and executive pitch decks (Google Slides / PowerPoint) that translate complex data narratives for non-technical stakeholders.
● Internal AI Champion: Mentor and upskill colleagues on practical generative AI workflows and prompt engineering to accelerate day-to-day marketing efficiency and creative iteration.
Job Qualifications:
● Platform Mastery: Demonstrable, advanced mastery of Meta Ads Manager, Google Ads Interface/Editor (YouTube), ChatGPT ads, and native advertising networks (Taboola).
● Advanced Excel Mastery: Strong quantitative skills with proven proficiency in Excel (financial modeling, nested formulas, dynamic pivot tables, scenario analysis).
● Affiliate & Amazon Economics: Deep understanding of affiliate marketing dynamics—specifically EPC (Earnings Per Click), conversion rates (CVR), revenue per visit (RPV), revenue-share models, Amazon Associates/Creator portals, and third-party tracking networks (Impact, Partnerize, Rakuten, CJ).
● AI Workflow Integration: Direct, practical experience using LLMs (Claude, Gemini, OpenAI) and prompt engineering to automate marketing workflows and accelerate creative/campaign analysis.
● Communication: Exceptional written and spoken English, with a proven ability to present complex da