Social Media Coordinator

Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.

Born in Ottawa, ON, we have grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way.

At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you

Why Join Bushbalm?

• Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry
• Work in a collaborative and fun environment that values creativity and fresh ideas
• Gain strong opportunities for career growth and professional development
• Help grow a brand trusted by beauty professionals and waxing salons across North America
• Play a hands‑on role in building the Bushbalm PRO community and social presence

About the Role

New to Bushbalm, we are looking for a Social Media Coordinator who loves creating content, staying on top of trends, and building engaged online communities.

Reporting to the Senior Brand Manager and working closely with the Social Media & Content Strategist, you’ll help bring Bushbalm PRO’s social strategy to life through content creation, publishing, community management, trend spotting, and creator coordination. This is a highly hands‑on role. You’ll create and edit short‑form video, use Canva and templates from our Design Team to develop social assets, engage with our community of estheticians and beauty professionals, identify great UGC and creator opportunities, and help keep our social channels organized and moving.

You will work from an established social strategy and creative direction while bringing your own ideas, design eye, and platform knowledge to the day‑to‑day execution of Bushbalm PRO’s channels. If you’re creative, organized, social‑first, and excited to become deeply immersed in the professional beauty industry, this role is for you.

In this Role You Will:

Content Creation and Publishing

• Conceptualize, shoot, edit, and publish social‑first content based on established content pillars, campaigns, and creative direction
• Create platform‑native content across Instagram, TikTok, YouTube, and other relevant channels, including Reels, TikToks, Stories, carousels, and static posts
• Use Canva and templates provided by Bushbalm’s Design Team to create polished, on‑brand social assets
• Adapt existing templates across different content needs and formats while maintaining a consistent Bushbalm PRO look and feel
• Turn product education, waxing tips, industry insights, trends, and Bushbalm PRO initiatives into engaging, easy‑to‑understand content
• Write strong captions, hooks, on‑screen text, and CTAs that reflect Bushbalm PRO’s voice
• Support the Social Media & Content Strategist in maintaining and executing the content calendar, ensuring content is created, approved, organized, scheduled, and published on time
• Support content capture at events, education sessions, launches, shoots, and other PRO initiatives

Community, UGC and Creators

• Manage day‑to‑day engagement across Bushbalm PRO social channels, including comments, DMs, tags, mentions, and UGC
• Proactively engage with estheticians, waxers, salons, spas, educators, creators, and other beauty professionals
• Identify strong UGC, testimonials, transformations, educational content, and community stories to amplify across our channels
• Identify and build relationships with potential creators, educators, ambassadors, and PRO advocates
• Support creator and PRO initiatives through outreach, gifting, follow‑ups, permissions, content coordination, and asset collection
• Keep creator, UGC, and community opportunities organized and flag relevant feedback, conversations, and opportunities to the broader team

Trends and Marketing Support

• Stay immersed in TikTok, Instagram, and the professional beauty space to identify relevant trends, formats, sounds, conversations, and creative opportunities
• Bring timely content ideas and social inspiration to the Social Media & Content Strategist
• Keep a pulse on what beauty, skincare, and professional brands are doing across social and identify opportunities for Bushbalm PRO to stand out
• Support social reporting by tra