Product Marketing Manager at ActiveProspect
7 days ago
Canada
ActiveProspect
Full-time
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Shape marketing strategies at ActiveProspect as a Solution Product Marketing Manager. This pivotal role combines market research and strategic insights to enhance product positioning and drive revenue growth. ActiveProspect is seeking a Solution Product Marketing Manager to lead impactful market research and competitive intelligence. You will turn customer, market, and product insights into actionable strategies for enhancing positioning and guiding product priorities. The ideal candidate has a knack for understanding customer problems while being highly analytical and collaborative across Sales, Marketing, and executive teams.
Key Responsibilities
• Define solution strategies connecting products to market needs
• Develop cohesive narrative around products and capabilities
• Identify bundling and packaging opportunities across solutions
• Collaborate with leadership on strategic priorities
• Conduct customer and market research to uncover insights
Requirements:
• 7+ years in product marketing in a SaaS environment
• Bachelor’s degree in Marketing, Business, or related fields
• Strong analytical and data-driven decision-making skills
• Excellent written and verbal communication skills
• Familiarity with martech or adtech environments Drive impactful marketing initiatives by leveraging customer insights and competitive intelligence at ActiveProspect.
Key Responsibilities
• Define solution strategies connecting products to market needs
• Develop cohesive narrative around products and capabilities
• Identify bundling and packaging opportunities across solutions
• Collaborate with leadership on strategic priorities
• Conduct customer and market research to uncover insights
Requirements:
• 7+ years in product marketing in a SaaS environment
• Bachelor’s degree in Marketing, Business, or related fields
• Strong analytical and data-driven decision-making skills
• Excellent written and verbal communication skills
• Familiarity with martech or adtech environments Drive impactful marketing initiatives by leveraging customer insights and competitive intelligence at ActiveProspect.