Solution Product Marketing Manager

Company Overview

ActiveProspect empowers marketers to identify and acquire prospects at scale. Our consent-based marketing platform helps brands and publishers during the lead buying and selling process by providing an all-in-one solution for TCPA compliance, data identification validation, lead orchestration, and vendor management. Our InfutorData (formerly Verisk Marketing Solutions) identity resolution and marketing intelligence data solutions address the challenges B2C marketers face in engaging their target audiences with timely, relevant messaging. Solution Product Marketing Manager

Company Overview

ActiveProspect empowers marketers to identify and acquire prospects at scale. Our consent-based marketing platform helps brands and publishers during the lead buying and selling process by providing an all-in-one solution for TCPA compliance, data identification validation, lead orchestration, and vendor management. Our InfutorData (formerly Verisk Marketing Solutions) identity resolution and marketing intelligence data solutions address the challenges B2C marketers face in engaging their target audiences with timely, relevant messaging. ActiveProspect is seeking a Solution Product Marketing Manager to lead market research, competitive intelligence, and solution strategy across its evolving portfolio of consent-based marketing, lead management and identity solutions. This role will turn market, customer, product, and competitive insights into actionable strategies that strengthen ActiveProspect’s positioning, guide product and solution priorities, and support revenue growth. The successful candidate will understand complex customer problems, identify market opportunities, define differentiated solution narratives, and enable Marketing, Sales, Product, and Executive teams to act on those insights. The role is ideal for a strategic, analytical, and highly collaborative product marketer who can move comfortably between research, business strategy, positioning, executive storytelling, and commercial execution. Responsibilities

Responsibilities include: Solution Strategy Define solution-level strategies that connect ActiveProspect’s products and capabilities to the business problems faced by performance marketers, lead buyers and lead sellers. Translate individual product capabilities into cohesive solution narratives and customer outcomes Identify opportunities to package, bundle, cross-sell, and expand solutions across ActiveProspect’s portfolio Develop solution frameworks based on customer workflows, buying journeys, use cases, industry needs, and measurable business outcomes Partner with Product Management, Sales, and Marketing leadership to prioritize strategic solution opportunities Create business cases and recommendations that connect market opportunities to target segments, buyer needs, competitive differentiation, revenue potential, and required capabilities Support pricing, packaging, portfolio, and commercialization decisions with market evidence and customer insight Help define solution roadmaps and investment priorities by articulating market demand and customer value. Market research and customer insight

Develop and maintain a structured market research program focused on customer needs, market dynamics, category trends, emerging use cases, and growth opportunities Conduct customer interviews, win/loss interviews, surveys, focus groups, analyst research, expert interviews, and secondary research Partner with Sales, Customer Success, Product Management, and Marketing to identify knowledge gaps and prioritize research questions Segment customer and prospect insights by industry, company size, use case, buying role, maturity, and revenue potential Identify unmet needs, changing buyer expectations, emerging competitors, and opportunities to expand ActiveProspect’s total addressable market Translate research findings into clear recommendations for product strategy, solution development, messaging, campaigns, content and sales plays Establish repeatable processes for capturing, synthesizing, sharing, and applying customer and market intelligence

Competitive Intelligence

Build and maintain a comprehensive competitive intelligence program covering direct competitors, adjacent solutions, emerging providers, partners, and internal alternatives Monitor competitor positioning, product capabilities, pricing and packaging, partnerships, messaging, launches, content, customer proof points, and market activity Develop competitive profiles, comparison frameworks, battlecards, objection-handling guidance, and executive briefings Equip Sales and Customer Success with timely, accurate, and practical competitive insights through tools such as HighSpot Partner with Product Management and Product Marketing to identify competitive gaps, differentiation opportunities, and areas for product investment Establish a regular cadence for sharing competitive updates with l