E-Commerce Activation Manager
2 hours ago
Canada
Nestle
Full-time
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Position Snapshot
Business area:
NespressoJob title:
eCommerce Activation Manager (18-month contract)Location:
Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3HybridA little bit about us
Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee. The company works with more than 168,550 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.In 2022, Nespresso achieved B Corp™ certification - joining an international movement of over 9,700 purpose-driven businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.Headquartered in Vevey, Switzerland, Nespresso operates in 96 markets and has over 14'000 employees. In 2024, it operated a global retail network of 818 boutiques. For more information, visit the Nespresso corporate website: Summary
We are looking for an experienced and strategic eCommerce Activation Manager to lead our B2C digital sales channel in Canada. This 18-month contract opportunity to cover a maternity leave.In this role, you will own the end-to-end eCommerce commercial strategy. You will lead campaigns, product launches, and cross-functional initiatives that shape the future of our digital business.This is a high-impact leadership role with direct responsibility for a team and strong visibility across senior stakeholders.A day in the life of an eCommerce Activation Manager:
eCommerce Strategy & Business Performance
Lead short- and long-term strategy for the B2C eCommerce channel (website & app)Own sales forecasting, performance tracking, and growth plansProvide recommendations, risks, and opportunities to senior leadership (including daily, weekly and monthly reporting)Develop and present business cases and action plans to drive channel growthCampaigns, Promotions & Launches
Plan and execute online promotional calendars and campaignsOversee 40+ promotions and 20+ product launches annuallyEnsure strong go-to-market execution and omni-channel alignmentCustomer Acquisition & Retention
Lead acquisition and retention strategies to grow online salesAnalyze customer journeys and identify opportunities to improve conversion and experiencePartner with CRM, UX, Media and Analytics teams to optimize campaignsDeliver post-campaign analysis and performance scorecardseCommerce Projects & Innovation
Oversee multiple digital projects (5-10 ongoing initiatives)Ensure projects meet business objectives and brand standardsCollaborate with global HQ and markets to share best practices and innovationsDrive continuous improvement of the online customer experienceTeam Leadership
Lead, coach, and develop a team of 4 (leads and specialists)Foster a high-performance, collaborative, and results-driven cultureSupport talent development, engagement, and succession planningWhat will make you successful?
Experience & Education
Bachelor’s degree in Marketing or related field8-10 years of experience in eCommerce or digital commerceExperience in consumer-packaged goods (CPG) preferredProven experience working in fast-paced, cross-functional environmentsKey Skills
Strong analytical and data-driven mindsetExpertise in digital marketing, acquisition, and customer journey optimizationExcellent communication and stakeholder management skillsStrong project and budget management capabilitiesAbility to prioritize and manage multiple initiatives simultaneouslyAdvanced proficiency in Excel and PowerPointBilingualism in English and French is required, as this role involves collaboration with stakeholders across the Canadian market and globallyBenefits
Flexible and hybrid work arrangementsExcellent training and development programs as well as opportunities to grow within the companyFree Nespresso Coffee Machines and $100 monthly coffee creditUp to 50% off - Nespresso Coffee Machine, Capsules and accessoriesAccess to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices.What you need to know
We will be considering applicants as they apply, so please don't delay in submitting your application.Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified ap
Business area:
NespressoJob title:
eCommerce Activation Manager (18-month contract)Location:
Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3HybridA little bit about us
Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee. The company works with more than 168,550 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.In 2022, Nespresso achieved B Corp™ certification - joining an international movement of over 9,700 purpose-driven businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.Headquartered in Vevey, Switzerland, Nespresso operates in 96 markets and has over 14'000 employees. In 2024, it operated a global retail network of 818 boutiques. For more information, visit the Nespresso corporate website: Summary
We are looking for an experienced and strategic eCommerce Activation Manager to lead our B2C digital sales channel in Canada. This 18-month contract opportunity to cover a maternity leave.In this role, you will own the end-to-end eCommerce commercial strategy. You will lead campaigns, product launches, and cross-functional initiatives that shape the future of our digital business.This is a high-impact leadership role with direct responsibility for a team and strong visibility across senior stakeholders.A day in the life of an eCommerce Activation Manager:
eCommerce Strategy & Business Performance
Lead short- and long-term strategy for the B2C eCommerce channel (website & app)Own sales forecasting, performance tracking, and growth plansProvide recommendations, risks, and opportunities to senior leadership (including daily, weekly and monthly reporting)Develop and present business cases and action plans to drive channel growthCampaigns, Promotions & Launches
Plan and execute online promotional calendars and campaignsOversee 40+ promotions and 20+ product launches annuallyEnsure strong go-to-market execution and omni-channel alignmentCustomer Acquisition & Retention
Lead acquisition and retention strategies to grow online salesAnalyze customer journeys and identify opportunities to improve conversion and experiencePartner with CRM, UX, Media and Analytics teams to optimize campaignsDeliver post-campaign analysis and performance scorecardseCommerce Projects & Innovation
Oversee multiple digital projects (5-10 ongoing initiatives)Ensure projects meet business objectives and brand standardsCollaborate with global HQ and markets to share best practices and innovationsDrive continuous improvement of the online customer experienceTeam Leadership
Lead, coach, and develop a team of 4 (leads and specialists)Foster a high-performance, collaborative, and results-driven cultureSupport talent development, engagement, and succession planningWhat will make you successful?
Experience & Education
Bachelor’s degree in Marketing or related field8-10 years of experience in eCommerce or digital commerceExperience in consumer-packaged goods (CPG) preferredProven experience working in fast-paced, cross-functional environmentsKey Skills
Strong analytical and data-driven mindsetExpertise in digital marketing, acquisition, and customer journey optimizationExcellent communication and stakeholder management skillsStrong project and budget management capabilitiesAbility to prioritize and manage multiple initiatives simultaneouslyAdvanced proficiency in Excel and PowerPointBilingualism in English and French is required, as this role involves collaboration with stakeholders across the Canadian market and globallyBenefits
Flexible and hybrid work arrangementsExcellent training and development programs as well as opportunities to grow within the companyFree Nespresso Coffee Machines and $100 monthly coffee creditUp to 50% off - Nespresso Coffee Machine, Capsules and accessoriesAccess to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices.What you need to know
We will be considering applicants as they apply, so please don't delay in submitting your application.Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified ap