Creator Community Assistant Manager
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Brands: Marc Anthony and Sky Organics / Renpure
Location: Vaughan, Ontario (regular 4-day in office presence; travel within Canada and to the US)
Reports to: Creator & Earned Media Director
Compensation: $70,000 - $85,000 per year
About MAV Beauty
MAV Beauty is a fast-growing, global beauty company with a portfolio of high-performance brands across haircare, personal care, and beauty-led wellness, including Marc Anthony True Professional, Cake Beauty, Renpure, and Sky Organics. We operate in a creator-first, social-first beauty world where brands are built through community, consistency, and cultural relevance—not one-off campaigns.
As we evolve our marketing model across Canada and the US, we are investing in long-term creator relationships and community-led growth to drive sustained visibility, relevance, earned momentum, and, increasingly, sales across our brands.
The Opportunity
The Creator Community Assistant Manager is a foundational role within MAV’s creator-first operating model. This role owns the full creator lifecycle for our brand communities—discovery, onboarding, seeding, activation, retention, and advocacy—ensuring creators are actively nurtured, supported, and re-engaged over time rather than treated as transactional partners.
This is a relationship-driven role with a strong operational backbone. Success is measured by creator retention, repeat posting, seeding-to-post conversion, and long-term advocacy—and, as our affiliate and social commerce programs scale, by the sales our creator community drives. Owned social channels serve as the visible home of the community rather than the primary focus of the role.
The Creator Community Assistant Manager works closely with Creator & Earned Media, our PR and influencer agencies, Social Media, Brand, and eCommerce teams to turn creator ecosystems into durable brand assets that compound in value over time.
Who You Are
You are:
- Relationship-driven and community-obsessed, energized by managing people—not just content
- Organized and operationally strong, comfortable tracking details across hundreds of creators and multiple brands at once
- Highly empathetic and communicative, with a natural instinct for follow-up and care
- Data-curious: you want to know which creators post, which don’t, and why—and you use that to make decisions
- Commercially minded, with a working understanding of how creator content drives discovery and purchase on platforms like TikTok, Instagram, and Amazon
- Hands-on and unfussy - happy to open boxes, pack out mailers, and do the 'unsexy' work that makes great community engines possible
You understand that in modern beauty marketing, retention beats reach.
Key Responsibilities
Creator Community Ownership & Retention
- Own and manage brand-specific creator communities as long-term ecosystems, not campaign lists
- Build and maintain a tiered community structure (e.g., core advocates, rising creators, new and test creators) with a clear engagement cadence and benefits for each tier
- Lead creator onboarding, including welcome communications, brand and product education, and clear expectations on content, tagging, and disclosure
- Drive repeat engagement through always-on touchpoints: early access to launches, product feedback loops, surprise-and-delight moments, and exclusive community experiences
- Monitor creator health (responsiveness, posting frequency, sentiment) and run re-engagement or offboarding for lapsed creators
- Identify high-potential creators and graduate them into ambassador, paid, affiliate, or co-creation opportunities in partnership with the Creator & Earned Media Manager
Creator Discovery & Recruitment
- Source and vet new creators across TikTok, Instagram, YouTube, and emerging platforms, prioritizing brand fit, audience quality, and content craft over follower count
- Screen creators for brand safety, audience authenticity, and alignment with each brand’s values and target consumer
- Build a diverse, balanced pipeline of nano, micro, and mid-tier creators, hair and beauty professionals, and experts across Canada and the US
- Manage opt-in outreach and maintain a steady recruitment pipeline to offset natural churn and support upcoming launches
Seeding, Gifting & Creator Operations
- Plan and execute seeding calendars aligned to launches, seasonal moments, and brand priorities
- Physically manage product for creator programs: receive and unbox inventory, kit and pack out mailers, prepare outbound shipments, and keep s