Senior Social Content Specialist

Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express, as well as the PRESTO fare payment system. We are also building new and improved rapid transit, including GO Expansion, Light Rail Transit routes, and major expansions to Toronto’s subway system, to get people where they need to go, better, faster and easier. Metrolinx is an agency of the Government of Ontario.

At Metrolinx, equity, diversity and inclusion are essential to living our values of serving with passion, thinking forward and playing as a team.

This role is an in‑office position (5 days per week) based at our 97 Front Street location. Our team is highly collaborative, and much of our work benefits from in‑person co‑creation, relationship‑building, and hands‑on partnership with leaders across the organization. We offer flexibility in start and end times while maintaining core business hours for shared availability across the team.

Our Strategy, Planning & Partnerships team is seeking a Senior Social Content Specialist for a 15 month contract term. Reporting to the Manager, Social Media, this role is responsible for developing, executing, and optimizing organic and paid social media campaigns that support Metrolinx's brand, business objectives, and customer experience goals.

Leveraging experience in social media strategy, paid media, campaign development, performance analytics, and stakeholder management, the successful candidate will lead cross-functional campaigns from planning through execution and reporting. They will provide strategic recommendations grounded in audience insights and performance data, proactively manage stakeholder relationships, and ensure content aligns with brand standards, accessibility requirements, and platform best practices.

This role serves as a subject matter expert on social media across Corporate Communications and Stakeholder Relations (CCSR), advising business partners on campaign strategy, channel selection, audience engagement, measurement, compliance, and risk management. In addition, the role provides operational supportand backup coverage for community management and organic channel publishing to ensure continuity across Metrolinx's social media ecosystem.

Focused on the Metrolinx brand and regional social channels, this role helps connect communities across the Greater Golden Horseshoe by delivering timely, informative, and engaging content that supports customers, promotes transit usage, communicates service and construction impacts, and showcases the benefits of transit expansion.

What will I be doing?

• Develop and execute social media strategies, campaigns, and content plans that support organizational objectives, audience needs, and platform best practices.
• Manage the planning, implementation, and optimization of paid social and programmatic campaigns, including initiatives with multiple audience segments, channels, and destination accounts.
• Monitor, analyze, and report on social media performance using tools such as Sprout Social, YouTube Studio, and Meta Business Manager, providing actionable recommendations to improve campaign effectiveness and audience engagement.
• Manage a high-volume portfolio of social campaigns and projects, balancing competing priorities while ensuring timely delivery and quality execution.
• Coordinate cross-functional campaign workflows, including content development, approvals, publishing, distribution, and performance measurement.
• Build and maintain strong relationships with internal stakeholders, providing proactive communication on project status, emerging risks, changing priorities, and opportunities that may impact campaign success.
• Apply a strategic mindset to campaign planning and execution by aligning tactics with audience insights, performance data, business objectives, and platform trends.
• Maintain and manage a detailed paid social content calendar using social media management and project management tools.
• Conduct competitive and industry research to identify trends, emerging platforms, content innovations, and technologies that enhance brand awareness, engagement, and campaign performance.
• Collaborate with producers, designers, and cross-functional teams to develop engaging and accessible content, including copy, graphics, and video, while ensuring consistent messaging across channels.
• Provide operational support and backup coverage for community management and organic social media distribution, ensuring continuity of channel operations, timely audience engagement, issue escalation, and content publishing.
• Ensure content quality and accuracy through factchecking, accessibility compliance, and adherence to organizational standards and platform requirements.
• Provide subject matter expertise and guidance on social media best practices, AODA requirements