E-Commerce Coordinator at TallGrass

This Full time on site position offers great opportunities for career growth. E-Commerce Coordinator hybrid 777 West Broadway 850, Vancouver, British Columbia, Canada, V5Z 4J7 full-time. September 14, 2026

About TallGrass Natural Health

TallGrass Natural Health is a leading omnichannel partner taking care of everything natural brands need to grow sales in Canada. We partner with brands and connect them to Canadian retailers, health care professionals and DTC ecommerce platforms to reach natural consumers. Our mission is to inspire and empower Canadian consumers to take a holistic approach to wellness. As a certified B Corp, TallGrass continually meets rigorous standards of social and environmental performance, accountability, and transparency.

Marketing at TallGrass and Job Summary

We’re neither an agency nor a one-brand shop. Our 13-person marketing team shapes how Canadians discover, trust, and choose our brands—across independent retailers, national chains like Walmart and Loblaws, and a fast-growing direct-to-consumer business with brand-specific Shopify sites. This is hands‑on, high‑impact work where creativity, data, and purpose meet. Marketing sits at the centre of our growth and team members have an opportunity to:

• Work across 14 diverse, natural brands
• Build both retail and ecommerce expertise
• See your work in the market—and in people’s lives
• Be part of a company that measures success by impact, not just revenue
• Have fun with a great group of people

About the Role

TallGrass Natural Health is looking for an E-Commerce Coordinator to support organic growth, on‑site conversion, and merchandising execution across our portfolio of six direct‑to‑consumer (DTC) websites. This is a hands‑on, detail‑oriented role for someone early in their e‑commerce career who wants to build broad experience across SEO, AI search visibility, merchandising, and conversion optimization, working across six distinct storefronts. You’ll execute the day‑to‑day optimization work and report into the Marketing Manager who sets overall strategy and priorities. This hybrid role offers the flexibility of remote work and the benefits of in‑person strategy sessions and mentorship. This is a great opportunity to grow as you help grow the company.

Our Core Values

• Celebrate – We work hard, play hard and laugh hard
• See the big picture – We see, understand and care about the whole process
• Build community – We nurture our relationships and ourselves
• Follow through – We honour the trust people place in us
• Show gratitude – We respect and appreciate everyone's contribution
• Do good – We care about the health of all people and our planet

Key Responsibilities/Critical Success Factors

Shopify and Transaction Management

• Support day‑to‑day maintenance of the six Shopify Plus sites: product listings, collections, pricing updates, and page publishing
• Monitor order and transaction data to help tie sales back to specific campaigns, promotions, or merchandising changes
• Set up and maintain UTM parameters and discount codes so campaign performance can be tracked accurately in Shopify and GA4
• Help reconcile transaction data with campaign reporting to flag discrepancies (e.g., a promo code not tracking, a landing page mismatched to its campaign)

SEO (Search Engine Optimization)

• Execute on‑page SEO tasks across all six sites: meta titles/descriptions, header structure, alt text, and internal linking
• Run keyword research to support content and product page updates
• Monitor basic technical health (broken links, indexation, Core Web Vitals) and flag issues to the manager or dev team
• Help implement content briefs and coordinate with copywriters on SEO‑friendly product and category copy

AEO / GEO (Answer Engine and Generative Engine Optimization)

• Support implementation of structured data (schema, FAQs) to help AI tools like ChatGPT and Google AI Overviews surface our content accurately
• Monitor and log brand/product mentions in AI search tools, and report findings to the manager
• Assist in testing and refining content formats that perform well in AI‑generated answers

Conversion Rate Optimization (CRO)

• Help build out and QA A/B tests on product pages, category pages, and checkout flows
• Pull and organize conversion funnel data to help the manager identify friction points
• Track test results and maintain a log of what's been tried on each site

Merchandising

• Execute day‑to‑day merchandising updates: product placement, cross‑sells/upsells, seasonal and promotional page updates
• Keep merchandising aligned with current inventory and pricing, escalating discrepancies as needed
• Support the manager in