Content Strategy Lead at Woodbine Entertainment

Elevate Woodbine's content distribution strategies as a Senior Manager. Drive engagement and audience growth across owned and third-party media platforms. Reporting to the Director, Content & Social Media, you will lead efforts in optimizing content distribution for Woodbine. This role combines media relations, audience development, and strategic content partnerships to tell captivating racing stories. Candidates should have a strong network within the Canadian media and a commitment to enhancing audience experiences through data-driven strategies.

Key Responsibilities
• Formulate and execute content distribution strategies for Woodbine
• Build and strengthen relationships with media and content outlets
• Target specific audience segments with tailored content
• Negotiate content partnership agreements
• Analyze performance data to refine content strategies

Requirements:
• 6-8 years of experience in content distribution or digital marketing
• Comprehensive understanding of Canadian media dynamics
• Proven success in managing content partnerships
• Familiarity with content analytics tools
• Passionate about horse racing and storytelling Maximize Woodbine's content outreach and audience engagement through your strategic insights and media expertise.