B2B Paid Media Account Strategist
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Lead B2B paid search and social accounts for Directive Consulting, working remotely in Canada with a focus on strategy, attribution, and growth outcomes.
This Strategist owns assigned accounts across Shopping, paid search, and paid social for manufacturers and distributors. You translate channel performance into P&L impact for CFO, VP Ecommerce, and VP Sales audiences. Your scope includes Google, Microsoft, Meta, LinkedIn, TikTok, audience architecture, creative testing, measurement, and consultative client communication.
Key Responsibilities:
- Own account diagnosis, roadmaps, and revenue outcomes
- Lead strategy calls, proposals, and quarterly business reviews
- Design full-funnel search and social strategies
- Build B2B audience and first-party activation architecture
- Report revenue lift, cohorts, and cost-to-serve
Requirements:
- Four-plus years of paid media management experience
- Direct experience with client strategy and execution
- Strong written and verbal communication skills
- Experience presenting to C-suite buyers
- Comfort supporting audits and proposals
Use paid search, paid social, analytics, and consultative communication to guide Directive Consulting accounts toward measurable revenue outcomes.
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