Marketing Manager, Digital Growth and Marketing Operations

The roleZolviq is looking for a Marketing Manager to develop and execute practical marketing programs that generate awareness, qualified inquiries, and business opportunities for our technology implementation services. This role combines B2B marketing strategy with hands-on execution. You will coordinate content, website updates, campaign activity, lead capture, CRM reporting, and marketing operations while working with technical team members to communicate Zolviq's services clearly. We need someone who can connect marketing activity to measurable business outcomes, rather than focusing solely on impressions or posting frequency. Responsibilities
• Develop marketing plans aligned with Zolviq's services, target customers, and business objectives.
• Define target audiences, messaging, content themes, and campaign priorities.
• Plan and execute website content, landing pages, email campaigns, social content, and lead-generation initiatives.
• Coordinate content production, design, approvals, publishing schedules, and campaign delivery.
• Work with CRM and automation specialists to improve lead capture, follow-up, segmentation, and lifecycle reporting.
• Monitor website traffic, lead sources, conversion rates, campaign performance, and engagement using appropriate analytics tools.
• Maintain campaign calendars, budgets, reporting dashboards, and documented marketing processes.
• Conduct competitor research and identify relevant customer problems, industry topics, and content opportunities.
• Coordinate external contributors or contractors when required.
• Work with the project and technical teams to communicate complex services in accessible, accurate language.
• Review performance regularly and recommend changes based on data and customer feedback. Required qualifications
• 3–5 years of experience in digital marketing, B2B marketing, demand generation, or marketing operations.
• Experience planning and executing campaigns across relevant digital channels.
• Strong written communication and content briefing skills.
• Working knowledge of GA4 and campaign measurement.
• Experience with a CRM or marketing automation platform.
• Ability to interpret marketing metrics and explain what they mean for lead generation and business outcomes.
• Strong project coordination, prioritization, and stakeholder communication skills.
• Ability to work independently and execute campaigns with limited resources. Preferred qualifications
• Experience marketing technology services, SaaS products, professional services, or B2B solutions.
• Familiarity with HubSpot, GoHighLevel, Zoho, ActiveCampaign, or comparable platforms.
• Experience with paid search, paid social, SEO, email marketing, and landing-page optimization.
• Familiarity with Google Tag Manager, conversion tracking, and attribution limitations.
• Experience with content planning, case studies, and customer-focused educational content. CertificationsGA4, HubSpot Marketing Hub, Google Ads, or relevant marketing automation certifications are assets. No certification is mandatory if the candidate can demonstrate successful campaign execution and reporting. What success looks likeMarketing activity is consistent and aligned with business goals. Lead sources and campaign performance are tracked appropriately, content explains Zolviq's services accurately, and decisions are based on useful performance data.